Question: What is the name of your business?
Your Answer: Creating Epiphanies, Inc.
Question: Where is your business located (city & state)? Who are the customers you serve? What products or services does you company provide?
Your Answer: New York, NY. We are a boutique consulting firm that works with entrepreneurs and developing media businesses. We offer a variety of services geared toward helping our clients clearly identify their brands then developing processes that support that brand. Among the benefits of our approach are accelerating sales, empowering employees to maximize opportunities and increasing profit margins through reduced expenses.
Question: When did you start your business? Why did you decide to start your own business?
Your Answer: I founded the company in 2011. I often spoke with entrepreneurs who were very passionate about their craft but were not great at turning their ideas into viable business. With my passion and experience in Media (old and new) and the rate at which that industry is growing I thought the fit was ideal.
Question: Did you quit your "day job" to start your business? How did you initially fund your business?
Your Answer: I'm still at my "day Job" but will leave once my business is stable. I was able start with less than $10,000 to cover incorporation, site development, equipment and other marginal expenses.
Question: What has been the biggest challenge in running your company?
Your Answer: Time management. A large part of my business is generated through networking which can be difficult since my 'day-job' hours can be unpredictable.
Question: What’s been the biggest opportunity that came from owning your business?
Your Answer: Moving beyond my comfort zone and being able to create my own opportunities vs. doing the things others allowed me to do.
Question: What has surprised you most about being your own boss?
Your Answer: The time and energy required. No one or anything can prepare you for the personal investment you will have to make.
Question: Is there a success tactic you’d like to share that could help other business owners (i.e. implementing new software, tactic to grow sales, etc.)?
Your Answer: Consider metrics other than Operating Income. It is critical, but there are other ways to assess the performance of your business many of which are measurable before your operating income is impacted such as conversion rate (how many people go from potential clients to actual clients-and how quickly they make that move).
Question: What’s the best piece of advice you could give to other small business owners?
Your Answer: It's easier and more cost effective to upsell a current client than it is to acquire a new client.