Direct Response Or Bust!!

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    Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

     

    So, what does direct response marketing look like? Well, it comes in many forms, including:

     

    Direct mail

    Print ads

    Radio and TV ads

    Coupons or other incentives

    Telemarketing

    Some of the advantages of direct marketing are:

     

    A great way to use free time during lulls in business

    Productive way to communicate and empower you to create more relationships

    Great way to up- and cross-sell to current customers

    Low cost way to rustle up new business

    Used as leverage to turn small sales into large sales

    Supplement your current marketing program

    Cost-effective way to reach target markets

    Offers measurable results

    Reach outside your local area for new business

    Increase the effectiveness of your sales force

    These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

     

    “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

     

    Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

     

    www.excelmarketingacademy.com