Too good to be true incentives, and nothing is free in life

Version 2
    I have been working in marketing for a long time and in our world the company that offers the best product wins. Well this isn't the case. We offer incentive certificates to businesses. We often hear "this sounds too good to be true". Well nothing is free in life. Our product has been around for a few years and there has been companies that take advantage of the product. Charging a registration fee to register a certificate is wrong. When you give a gift to a consumer for shopping with you, a gift is a gift. We base our product off of the data that is provided on the survey in the registration. We help people with this data that is gathered. If you are not familiar with our process here is an example:
    Joe Bob's Furniture store puts out an ad " Buy any dining room set and get $300 in groceries" Mary Sue goes in to joe Bob's store and gets a dining set. She goes online and enters in the pin code on the certificate. She answers less than 20 questions and prints out her first months voucher. She shops at Publix grocery store and saves $100 in receipts. She mails them in and gets a $25 master Card. She will do this for 12 months (25X12=300) She had to do something that she is already doing. We all have to eat right? Yes there is some natural breakage involved but that is not our intent. Now she answered a few questions in the beginning of the registration that businesses pay for those leads. Only one business per question. ADT security asks if you are interested in a free home security system. When the consumer answers yes to that then they get the lead. This is how an incentive program should be funding their program instead of making people jump through hoops and charging registration fees for a free gift. So next time you see an ad for an incentive when you are shopping make sure that you are not paying for something you should be getting free. The rebate and redemption companies want you to forget to send in the rebates. 66% OF CONSUMERS DO. With Black Friday just around the corner you are going to need the edge to get people's attentions. I have found it to be easier to advertise the week after Black Friday because people are always on the look out for deals. Just because Macy's is opening at 6am doesn't mean that everyone has to. No one likes to wait in lines. Especially when it is cold out. If you offer an incentive that can offset the cost of the item and give at least a week for the program to expire, you are going to have better results. And less angry customers.