The web is about validation. It's a huge body of references from all over the world with everybody looking to verify something or somebody. I know if I can't find a product or place on the web, then I assume it has no history, which means I won't want to spend my time or money on the product-what if it wasn't real? Then out the door goes my money. It's all about TRUST.
Caution is the name of the game. People don't take a chance on anything unknown or untested, which means for a small on-line business you just need to start someplace and expect to put in time, money, and a long wait until you achieve some on-line status. And always answer the phone.
If you are serious about an on-line business, have made a committment to really do it, and understand that time is part of the job, then proceed.
Here are 5 tips that can help you start, and that's all it is, a start, and let's assume you have a website:
1. Make sure you include the highest level descriptive (key) words in the slug for every page of your site (example: Hotdogs::ballgame food, fun food, kid's food)
2. Match those key words with some text on your top page, or which ever page you want to highlight. (example: Hotdogs are a fun food for your kids party)
3. Match those same words as your meta key words for the page (when you have three references to a word, then search engines match that up, and google finds you easier)
4 Be sure to sign up for Google Analytics (it's free) and watch "traffic sources" to see which key words people use to find your site. Experiment with different key words, and keep track of which key words are working best for you.
5. Keep an eye on your page rank (prchecker.info/check_page_rank.php), the higher your page rank is indicates how Google is evaluating your site.
Remember, an on-line business is not for the faint of heart, you need to believe in what you are doing, do it, and keep at it, every day.
Founder - CAREBOXTM