Surviving in an unfair market!!!
I run an interior design firm in Charlotte NC and at times it can be challenging. In this economy many people want to get more while spending less. I have learned some ways to do this to help me land jobs and outshine my competetiors. It is important to know your product and who is using it. One thing I have learned is that by re evaluating your services your can reach a group that normally would not be your client group therefore making new clients. For Example, Until recently I only concentrated on interior spaces however I have found that exterior spaces also need some attention. Patios and other outdoor living areas are huge selling features for those who are attempting to sell their property so it is new strand of clients that I now service because I re evaluated my services. Don't be afraid to revise what is not working and try something new, your consumers will thank you for it.