opened in 2005 to provide Internet users seeking education and training
with a trusted directory of appropriate schools and courses, while also
providing educational institutions with leads to prospective students.
As a newcomer to the online education arena, CourseAdvisor faced the
challenges of building credibility with users, providing educators with
accurate, qualified leads, and competing in an already crowded market.
Less than a year later, CourseAdvisor was receiving more than one
million unique visitors a month, but was still seeking ways to maximize
the percentage of users completing information requests, thereby
converting into qualified leads.
began certifying and distinguishing the privacy practices of businesses
with a seal of approval in 1997. A TRUSTe certification would
differentiate CourseAdvisor from its competitors while ensuring
compliance with regulatory requirements and best practices.
CourseAdvisor joined the TRUSTe program and ran A/B tests to verify the
seal's impact on conversions.
ran A/B testing for a week in October 2006. When visitors came to the
test site, half saw the TRUSTe Web Privacy Seal on web pages requesting
personal information and half did not see the seal. CourseAdvisor
tracked the number of visitors who successfully and accurately
completed information request forms. Then, they compared the percentage
of those who completed the request forms between those who had viewed
the seal versus those who had not.
testing showed a 9% boost in conversions when the seal was displayed.
The Web Privacy Seal not only improved the number of registrations, but
also broadened the range of applicants requesting information. Visitors
were clearly reassured and more willing to provide personal information
at the sight of the TRUSTe seal.
SEALS TO ASSURE CUSTOMERS
consulting with written recommendations for bringing your web practices
and privacy statements (s) to compliance with best practices.*
performs a thorough Web site audit and review of each domain to ensure
your privacy statement accurately discloses data collection activity on
each Web site and is consistent with the latest privacy legislation.
License to display TRUSTe privacy seals for one year
TRUSTe seals builds confidence for consumers and drives revenue by
letting your customers know that they can trust you with their personal
in Wakefield, Massachusetts, CourseAdvisor Provides a leading online
educational directory that helps post-secondary schools maximize
enrollment with high volumes of qualified leads. By applying a unique
combination of mathematical modeling, behavioral analysis and
sophisticated search engine technology, CourseAdvisor has established
itself as a trusted lead resource for over 500 post-secondary schools.
Web site: www.courseadvisor.com
helps consumers and businesses identify trustworthy online
organizations through its Web Privacy Seal, Email Privacy Seal and
Trusted Download Programs. TRUSTe resolves thousands of individual
privacy disputes every year.