Hillel Porath is the founder and director of iyazam.com. Hillel has been working in marketing for several years learning many valuable
lessons along the way, the fruits of which appear on his website. Today iyazam.com is also a website marketing firm mainly focusing on social media marketing.
How did you get started in your business?
I originally planned to enter the field of informal education. I spent
two years working in the Jewish community in Kansas and was hoping that
with that experience I would be able to come back to Israel and get a
job with some educational organization. Well, man plans and God laughs... I ended up
working in a posy high School dorm in the Jerusalem area. After that year I decided
its time to start my own business and that's when I set up a tutoring
business. That whole process of starting a tutoring business was what
actually inspired me to enter the field of entrepreneurship and from
then on I decided to take on the internet. I was up day and night learning about the internet and marketing. Then one evening back in November 2006 a neighbor of mine mentioned that he had just launched a jewelry site and has no money for marketing. I thought this could be a good chance for me to get some hands on experience so I asked
him if I could do the marketing. Well, a few sales came in but it
was'nt enough. Then I just kept on learning and learning , took a few
private tutors...and finally in 2008 launched my own company.
What three pieces of advice would you offer entrepreneurs starting out today?
1] Set goals and stick to them. Setting goals is critical, when
you have goals then you know what needs to get done each and every day.
When you accomplish your goals...guess what? Set more goals!
2] You need to be in love with what you are doing. This love will help you get through the hard times.
3] Connect with a business guru - this has been a very important
aspect in my entrepreneurial career. Even if it's attending meetings
where successful entrepreneurs are the guest speakers this is also part
of the connecting process with a business guru. Don't be shy to ask for
advice. Some of the leading 'gurus' online have been an incredible
resource for me as well.
What sources of information such as books, , cd's, etc.. Can you recommend for other starting entrepreneurs?
I recommend reading and listening to material that will help you
get into the right entrepreneurial mindset. You can read all of the
books and what not on how to market a business - but if you don't have
the entrepreneurial mindset, it will be very hard to move forward with
Here are books that I recommend starting with:
"Rich Dad Poor Dad" series by Robert Kiwaski
The Randy Gage material on personal development.
-"Think and Grow Rich" by Napoleon Hill is excellent.
"How to Win Friends and Influence People" - Dale Carnegie
If you are stuck with your website marketing - feel free to purchase my brand new e-book!
The Super Website Marketing Handbook!