The Hollow Flute

Version 3

    March 19, 2009


    There's no getting around it, these are hard times for any of us in business or thinking about starting a new business. Now that that is out of the way, I would like to tell you a short story that has an important message for all of us in times like this...


    An old man was sitting under a tree playing beautiful music on his flute. A student, who was very shy, was watching and listening behind some bushes and was amazed and mesmerized by the wondrous sounds. After some time had passed, the old man beckoned the student over. Why are you listening to me and not making your own music the old man said. The student answered, how can I make such beautiful music without an amazing flute like yours? The old man answered by holding the flute up long ways to the student's eyes...The student saw that it was just a hollow reed, nothing more. The old man said _it's not the instrument; it's what you put into it that makes the music beautiful_!


    In times like these, it's not what you do, but the strength, effort and determination you put into it that will make the difference in making it through these hard times and being one of the survivors. In everything you do, in everything you present to your customers and clients...ask yourself, "How does this make me stand out from the competition? What are the benefits of buying my products or service's that my competitors don't offer or that we offer better"?


    Buddha said "The journey of 1,000 miles begins with the first step!" This is not the time to bury your head in the sand it's the time to play beautiful music and shine! Your customers and clients are just behind the bushes waiting for you to summon them.


    *+Gary Scaife, The -