During all of those years, I spent a lot of time writing. I wrote some feature stories for newspapers, a large number of blog postings and created a lot of marketing collateral. I also spent several years training professional salespeople and a few years as a Marketing Manager. Why not combine these skills and hang my shingle out as a freelance copywriter?
That is how The Great Writer was born. Today, two and a half years later, The Great Writer has clients around the world and across the U.S. My second company, Solution Content is a content development company specializing in sales pages, static web pages and domain name consultation. Despite the slow economy, business is good.
In the beginning, it wasn't so simple. Where do I find my first customer? There are, after all, armies of writers from Sydney to Austin and Ottawa to Bangkok. How to I compete with all of these copywriters and editors? Many of these people have written best sellers after all.
One night, as I sat editing some web content as part of my wife's job, it dawned on me. For several years, I provided copy editing for my wife's Japanese employers. I was experienced at helping companies who spoke English as a second language. I will advertise in countries where English is the second language. English is the language of business.
That's how it all started. My first client was from Kuwait. Then I did projects for clients in Hong Kong, Germany and Panama. My reputation as a native-speaking commercial copywriter caught on. I understood what people were trying to say, even when other people didn't. Even today, I help companies around the globe. My wife, who is the webmaster for a Japanese company still asks me to edit her web content every day.
The lesson is that there is always a niche that has room for another small business person. You have to spend time thinking about what your core specialty is and then find a market you can serve.
The commute from the breakfast table to my home office every morning takes a lot less than three hours. There is also that four year old who gets to spend more time with dad.
The greatest challenge for a freelance copywriter is time management. You have to plan your weeks well ahead of time. There are always deadlines, so allocating enough time to each project is crucial. Marketing must be an ongoing consideration. The project queue must be filled to the brim every week.
The marketing and sales experience has helped me as much as it helps my clients. Making certain that every client is happy beyond their wildest expectations is the end goal.