The "secret" is really in branding yourself. If you can wrap a website around you and what you can offer others in terms of leadership, coaching and support then it really doesn't matter too much what product you sell. This is because most people are looking for a SYSTEM and not another product to sell. So they will look for a leader they can follow and duplicate! In today's web 2.0 world, sharing is golden! We are now involved in a fast paced information online arena where the consumer is looking for information and avoiding advertising. No one wants to be sold to anymore, especially online. So how to you attract customers when they are avoiding your ads? You offer them something valuable they can use for free. This is mainly done in the form of valuable information (SEO tips, how to tips, etc), or even offering the blue print of a process for completing something. I recently stumbled accross an entire community of online network marketing experts who on a regular basis post video tutorials on how to post google ads, secrets to doubling your CTR, how to use this program or that program. Even articles on methods of marketing that generate the best sales outcomes. Amazing stuff... all posted there by everyone, willingly, and for free. The site is at: http://www.OnlineLeadsSolution.com. There is an opt in, as always, but it is well worth it.
Feel free to also check out my personal website for other tips and resources at http://www.OnlineBusinessTrainer.com. My blog also contains lots of articles to read through if you are just now learning about online marketing strategies.
Best of luck and I look forward to future networking!
Online Marketing Consultant