Nothing Like Taking Your Own Advice

Version 3

    My wife sometimes reminds me of a very important life principle that also applies to business:

    "Take my advice, I'm not using it."


    If I dish out advice, perhaps it is wise to use it myself. That's what I began to discover as a business strategist. As the Principle and Owner of my own business, I provide strategic guidance for small businesses. I advise business owners and executives on how to execute their strategy. One of the first items on which I get them to focus is the Mission Statement. That is the focal point, marketing destination description, and customer attractor of the business. It gives a picture to customers as to why they would want to do business with your firm. When customers look through the window of the firm's Mission Statement, how do they imagine their success or position in the marketplace?


    As I was guiding a client recently through the process of creating a Mission Statement, it occurred to me that I may need to revise mine or admit to the client, "Take my advice, I'm not using it." I am supposed to be the expert, so should I not use my own expert advice? Indeed! So I returned to it and began tweaking it. It is not finished yet, but I learned a lesson. Lead by example:


    "Take my advice, because I'm using it."