Spend a lot of time and try to find out what your customers REALLY want - We realized that most of our customers did not have large advertising budgets. So we provided ways for them to advertise their companies free of charge at our web site.
We also provided ways for them to post their promotional events Free of charge on our web site - And also how to seamlessly integrate our Event Calendar seamlessly to theirs
We taught them how they could increase visitors to their web site by using ours to hyperlink.
All this has caused a lot of Good Will. It has also increased Traffic to our web site.
The Businesses that have benefitted by these have become paying customers. And they are willing to purchase high end ad packages.