• The Value of Finding your North Star

    Before GPS there were the stars. That’s how people navigated their way by land and by sea. Specifically, they’d look for Polaris, aka the North Star, the brightest star in the constellation Ursa Minor (Lit...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • How Content Marketing Can Help Keep Your Business Healthy

    Defined as marketing “that involves the creation and sharing of online material” to generate interest in a product, content marketing has been around longer than you may recall.   Back in 2004, Merri...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Virtual Meeting Tips - Translating Live Events to Digital Platforms

    If you were already hosting live events, given the global pandemic and resulting lockdowns, you’re now faced with the new reality that you cannot gather your audience together in person. At least for the foresee...
    marismith
    last modified by marismith
  • How to Create a Digital Course to Encourage New Business Growth

    Have you taken an online course over the last few months? How about over the last several years?   There are numerous digital courses available, covering every imaginable subject and skill, from cooking and craf...
    marismith
    last modified by marismith
  • Targeted, Digital Marketing Is a Must for Small Businesses

    Advertising and marketing are so much better today than even a decade ago, and woe to the small business that is not taking advantage.   Example: I know a chiropractor who used to offer free “pain relief s...
    Steve Strauss
    last modified by Steve Strauss
  • Fall 2019 Small Business Owner Snapshot

    The bi-annual Small Business Owner Snapshot, conducted by Bank of America, explores the concerns, aspirations and perspectives of small business owners throughout the U.S. and across 10 major cities. The fall report e...
    SBC Team
    last modified by SBC Team
  • Your Customers Want to Hear From You Now. Here’s What You Do.

    Quick. You need to change something about how you communicate with your customers (and probably with your employees, as well).   The thing is this: everyone’s overwhelmed with material vying for their atte...
    Chris Brogan
    last modified by Chris Brogan
  • Why Your Business Should Embrace a High-Touch Customer Service Approach

    “Give me a ping, Vasili. One ping only, please.”   “The Hunt for Red October” is a worthwhile quarantine watch and I’m going to use it today to give you customer service advice. &#...
    Chris Brogan
    last modified by Chris Brogan
  • Marketing to Women & Growing through Woman-Focused Messaging

    Authenticity is key in marketing to women. Look at how your brand or product can genuinely help and/or empower women while tapping into what they find valuable. And, what women value is pretty much everything from wor...
    marismith
    last modified by marismith
  • How One Mom Built a ‘Hint’ of Success: Kara Goldin, Founder and CEO of Hint, Inc.

    Photography by Robert Meares   Kara Goldin was on a personal quest. She left her job at AOL in 2001 to start a family. And she “wanted to make a difference in the world.”   The family part came...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Six Successful Women Entrepreneurs Share Their Secrets

    Women entrepreneurs are looking forward to a strong 2020, according to the 2019 Women Business Owner Spotlight, recently released by Bank of America. In honor of Women’s History Month, which celebrates “wo...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • For women business owners to thrive, we need advocates more than mentors

    National Women’s Equality Day is celebrated every August 26 to commemorate the adoption of the 19th Amendment to the U.S. Constitution in 1920. That amendment  prohibits the denial by the federal government...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • What Do you Want To Do With Your Business When You Want To Retire?

    My dad thought he had a foolproof plan for success. In his will, he divided his carpet warehouse five ways: one share each for each of his four kids and a fifth for his store manager who would run it until one or all ...
    Steve Strauss
    last modified by Steve Strauss
  • The Right Way to Prepare Your Small Business for Sale

    Ready to sell your business? Whether you want to retire, start a different venture or just take a break for a while, this is a good time to sell, according to BizBuySell’sInsight Report. Median sales prices are ...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Finding and Retaining Employees

    Employee turnover is costly and disruptive—especially for a small business. HR Dive reports that when an employee leaves, companies spend one-third of the person’s salary (an average of $15,000) to find a ...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Try these 6 Easy Employee Benefits to Reward Employees

    Here is how not to reward employees:   One summer after law school, I got a job at a law firm with a dubious reputation, but hey, it was a job. The gig was fine, not great, and so I was surprised a few months la...
    Steve Strauss
    last modified by Steve Strauss
  • 5 Easy Ways to Show Employees Your Appreciation

    Do you ever have a great check-in with a team member and wish that there was an organic opportunity to publicly recognize their contributions to your business? You’re in luck. Employee Appreciation Day is right ...
    Steve Strauss
    last modified by Steve Strauss
  • 10 Hacks to Help Your Employees Be More Productive

    The U.S. government measures it, smart devices help us track it, and business leaders obsess about it. Productivity is the holy grail for business owners seeking to make their businesses more profitable.   Here ...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Office Culture Set to Change as Gen Z Enters Workforce

    Move over, Millennials: A new generation is about to shake up offices near you. Generation Z is getting ready to enter the workforce, with the oldest members between the ages of 18 or 23, depending on your definition ...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Tough Topics: How to Talk About Raises with Your Employees

    It’s the phrase employers dread hearing from their employee: “Can we talk?”   Often what follows is a request for a raise. As small businesses continue to struggle with retaining employees&mda...
    Rieva Lesonsky
    last modified by Rieva Lesonsky