• Reopening guidelines to keep loyal retail customers

    Retailers are on a roller coaster ride. And, while the reopening strategies are different across the country, for many small businesses reopening is unsettling, especially with worker/customer fears of infection and t...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Expanded Talent Pool an Opportunity for Business Hiring

    The coronavirus pandemic may give your business a lucky break—at least when it comes to hiring skilled talent.   The numbers are sure there: Unemployment rates in the U.S. have risen higher in the first t...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • How to establish a small business emergency fund

    By now, more than a few businesses have realized that they need – or needed – an emergency fund.   The coronavirus pandemic quickly caught  businesses off guard. A fortunate few had the type of...
    Steve Strauss
    last modified by Steve Strauss
  • How to gauge authenticity when choosing social media influencers

    The right social media influencer can bring much-needed attention to your small business. By introducing your business, product, or service to an influencer’s audience of raving fans, it can boost your visibilit...
    marismith
    last modified by marismith
  • Use a Small Business Dashboard to Understand your Data

    These days, small businesses have no lack of data. You can run analytics for how well your Facebook posts are doing, the open rate for your e-newsletter, shopping cart abandons, what time of day products sell best, an...
    Steve Strauss
    last modified by Steve Strauss
  • Small Business Cash Flow Management Made Easy

    We are well into the new year and, in all likelihood, you started off the year planning to reach certain financial goals and revenue targets. Before the year gets too far along it’s good to take stock of whether...
    Steve Strauss
    last modified by Steve Strauss
  • The top 5 reasons you should hire a veteran for your small business

    If you own a small business, one of the best ways to honor veterans this National Hire a Veteran Day (July 25) is to hire one. Indeed, while veterans returning to civilian life often have difficulties finding good job...
    Steve Strauss
    last modified by Steve Strauss
  • Tips for Using Video to Make a Sale

    Let’s say you want to ask your customers and/or fan base to do something – buy a product, donate to a cause, click a link, whatever. Which of the below do you think would be more effective in getting them ...
    Steve Strauss
    last modified by Steve Strauss
  • Here’s what to Consider as You Re-Open Your Business

    As different areas begin to relax stay-at-home orders, there is a lot to consider before fully re-opening your business, both in terms of the customer experience and with regard to employee and customer safety.  ...
    Steve Strauss
    last modified by Steve Strauss
  • Financial Scams Proliferate for Businesses: What you Should Know

    One industry showing no signs of slowing down during Coronavirus is hardly unexpected: Cyber scamming. Scammers have continued to thrive – flourish even – during and as we work to recover from the pandemic...
    Steve Strauss
    last modified by Steve Strauss
  • Can I Start a Business While Still in Debt?

    Are you in debt? If you’re like most Americans, the answer is a resounding yes. According to recent Federal Reserve statistics, the average American household has about $182,000 in mortgage debt, $50,000 in stud...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • The 5 Strategies for Improving Cash Flow Management

    Eighty-two percent of businesses fail due to poor cash-flow management, according to a study by Jessie Hagen of US Bank, cited on the SCORE website.   The most common cash flow contributors for small business fa...
    Karen Harrison
    last modified by Karen Harrison
  • Coronavirus Resources for Small Business

    Coronavirus Resources: What You Need to Know For Your Small Business. As countless small business owners confront unprecedented financial challenges due to the Coronavirus (Covid-19), we are developing articles desig...
    SBC Team
    last modified by SBC Team
  • Why Your Business Should Embrace a High-Touch Customer Service Approach

    “Give me a ping, Vasili. One ping only, please.”   “The Hunt for Red October” is a worthwhile quarantine watch and I’m going to use it today to give you customer service advice. &#...
    Chris Brogan
    last modified by Chris Brogan
  • Relief Efforts Grow for Self-Employed Businesses

    It may be surprising to learn that of the 30 million businesses in the U.S., at least 80% are one-person operations. And, just like those businesses that have employees, solopreneurs also need help in the era of coron...
    Steve Strauss
    last modified by Steve Strauss
  • How to Create a Digital Course to Encourage New Business Growth

    Have you taken an online course over the last few months? How about over the last several years?   There are numerous digital courses available, covering every imaginable subject and skill, from cooking and craf...
    marismith
    last modified by marismith
  • How Content Marketing Can Help Keep Your Business Healthy

    Defined as marketing “that involves the creation and sharing of online material” to generate interest in a product, content marketing has been around longer than you may recall.   Back in 2004, Merri...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • A High School Class Shows the Future of Business Is Connecting

    Shhh. I’m listening in. My graduating senior, Vince, is having one of his last digital quarantine classes. And there’s a big business lesson for you in this. But you have to indulge a dad for a minute. &...
    Chris Brogan
    last modified by Chris Brogan
  • The Small Business Coronavirus Crisis Guide to Reading, Listening  and Attending Virtual Conferences

    “Live as if you were to die tomorrow,” Mahatma Gandhi said. “Learn as if you were to live forever.” I view these words as a challenge of sorts—and try to learn as much as I can every da...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Grow Your Network Now by Following the Best Practices for Social Networking

    Networking is an essential part of work and life – and it has never been more important. When you meet new people, it widens your circle. That in turn brings you closer to the resources, opportunities, prospects...
    marismith
    last modified by marismith