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3 Posts authored by: Shama Hyder

What kind of social media marketing do you do to promote your small business? If you’re like a lot of small businesses, you use it primarily for organic marketing – sharing content, posting images, and interacting with your followers, all for free. And that’s definitely a vital part of any solid marketing strategy.

 

But in recent years, the importance – and effectiveness – of paid social media advertising has skyrocketed to the point where it can’t be ignored. If you want to maximize your efforts on social media, then paid advertising is without question the way to go. And luckily, it can be done without breaking the bank.

 

Social.pngWith so many different social media platforms out there, though, how do you know which ones to spend your marketing dollars on? Just because you have an organic presence on several different sites doesn’t mean you should be advertising on all of them.

 

Before you decide which social media sites to advertise on, it’s important to understand where your target audience can be found online. Here’s a breakdown of the top sites to help you decide.

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT SHAMA HYDER

 

FACEBOOK

Fortunately, there’s one social media site that is hands down the best one for just about anyone to advertise on, and that’s Facebook. Whether you sell products or services, whether your business is B2B or B2C, whether you are targeting men or women, older or younger people - with almost 2 billion users, your target audience is on Facebook. And while they might not be actively looking for products or services while there, you can bet that they see and pay attention to the ads they see.

 

Why is that? Because of the incredible demographic targeting ability Facebook ads give you. The Facebook ad manager allows advertisers to narrow the audience for their ads by the usual demographic information – location, age, gender, etc. – but also by much more telling characteristics such as interests. You can narrow your audience down to vegetarian homeowners who have kids, or technology buffs in Montana who love opera. And when an ad lands in front of exactly the right audience, the results are nothing short of amazing.

 

TWITTER

Another social media giant with 328 million users, Twitter offers robust advertising capabilities, as well. While it’s no Facebook, it’s well worth a look from small business owners. By creating ads and promoting tweets, you can ensure that your posts show up in your target audience’s Twitter feeds, or in their results when they search for certain keywords or hashtags.

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So who hangs out on Twitter? According to research done by Tracx, mostly younger males, aged 18-29. So if your target demographic is in this group, then Twitter advertising just might be for you.

 

INSTAGRAM

Even though it’s comparatively the new kid on the block, Instagram already has 600 million users, and is uniquely positioned for advertising - over half of those users follow brands on Instagram! With this emphatic openness to content from businesses, ads are received especially well – and since Instagram is owned by Facebook, the ad interface works in a very similar way.

 

Who will you reach by advertising on Instagram? More women than men, and primarily the under-35 crowd. If you’re looking for female Millennials, you’ve come to the right place.

 

SNAPCHAT

Snapchat is one of the most popular social media platforms for Millennials – both men and women. Snapchat can reach 41 percent of all 18-34-year-olds in the United States on any given day. Snapchat Geofilter is arguably the most efficient and budget-friendly tool for small business owners. Geofilters are graphic overlays that capture where you are by using your phone’s location service. Whether you own a local coffee shop or an insurance company, Geofilters allow your customers to share where they are at – your business – with the rest of the world. This is a great tool to gain exposure for your business or an upcoming event.

 

PINTEREST

With 317 million users, Pinterest is another powerhouse for social media advertising. While it’s not a fit for every business, Pinterest ads reach an audience already primed to buy. In fact, if a customer visits your site from Pinterest, they are 10 percent more likely to make a purchase.

 

The demographics of Pinterest are overwhelmingly female, but evenly distributed among all age groups. Got a visually appealing product that you’re trying to market to women? Then you should definitely be advertising on Pinterest.

 

RELATED ARTICLE: Harness the Power of Emotion in Social Media Marketing Campaigns

 

HOOTSUITE

Hootsuite is a great tool to use when you start advertising your business on multiple platforms. With Hootsuite’s platform, you can manage all your social media profiles on a single dashboard. In addition, Hootsuite allows you to schedule and automatically post social content to your profiles.

 

Basically, it all boils down to this: If you’re looking to advertise on social media, start with Facebook. Once you’ve gotten a feel for advertising there, add another social media site that fits your target demographics. Experiment with the right ads for each different platform, and soon you’ll be seeing some impressive results.

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.  

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Shama Hyder Headshot.pngThink back over the last few years. Which three social media marketing campaigns – from any organization – do you remember?

 

There are probably a few funny ones. Most likely some related to issues you’re passionate about. And then there may be those that got you involved in some way – Ice Bucket Challenge! – creating and sharing a video or other content.

 

What’s the common thread among these campaigns? Leveraging the power of emotion to grab your attention and hold it – so much so, that you still remember it, even after all this time.

 

Marketing on social media today means cutting through the noise so your message is heard. And there’s no better way to stop a person from scrolling past your post or ad than to tap into their emotions. Here are a few ways you can do just that.

 

1. Get them laughing.

Anything that makes us laugh brings us joy. Any time laughter, fun, and joy are associated with your brand in your customers’ minds, you’re on the right track.

 

The key: find out what your target audience finds funny. A video that cracks a millennial up may leave a baby boomer confused, and vice versa. Stay-at-home moms of young children are likely to find different things funny than single college guys. Tap into the right kind of humor, and not only will your audience remember you – they’ll willingly promote you by sharing your content with their friends. 

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT SHAMA HYDER

 

2. Appeal to deeply-held values.

Unless you’ve been living under a rock – no, scratch that – even if you’ve been living under a rock for the past couple of years, you’ll still no doubt be aware of the polarizing political conversations that take place on social media. People care deeply about their core values and beliefs, whether political or otherwise, so emotions run high in these discussions.

 

55380956_s.jpgYou’ll want to tread extremely carefully here – these are issues and causes that people feel passionately about, whether for or against. But if you can find a core value that everyone in your target audience is likely to care deeply about, it’s a good bet that a marketing campaign around that topic will make you stick out in their minds as an ally for years to come.

 

3. Ramp up the excitement.

When you get excited about something, what do you do? Think about it and talk about it as much as possible, right? Well, that’s exactly the emotional state you want to trigger in your target audience. But it’s hard to get excited about something unless you’re personally involved.

 

RELATED ARTICLE: THE EMERGING TECH THAT COULD BOOST YOUR SMALL BUSINESS

 

So some kind of personal involvement is exactly what you’ll need to provide your audience. Get them to enter a contest or join a conversation by shooting a video, taking a photo or writing a joke. Ask them to tag their friends to ramp up the excitement even more. Once they put time and effort into creating content to engage with your brand, you can bet they’ll remember you with that same sense of excitement for years to come.

 

Getting your target audience laughing, appealing to their deeply held core values, and ramping up their excitement are three simple ways to grab attention amidst all the noise of social media marketing - and get them to keep your brand top of mind.       

      

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.     

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Shama Hyder Headshot.pngFor small businesses, the quick pace of change in technology can be a blessing and a curse. On one hand, it can be frustrating to buy the latest device or software solution, only to find out a few months later that it’s already outdated. On the other hand, those constant developments have made it possible for small businesses to have access to technology that significantly simplifies, enhances - and sometimes even makes possible - the way they do business, and at an affordable price. 

 

While it won’t have too much of an impact on your business to stick with version 5.0 when 6.0 was just released, it is important to keep an eye on the big picture and stay up to date with emerging tech trends. For an example, you don’t have to look any further than your child’s smartphone – augmented reality didn’t seem ready to hit the mainstream anytime soon until Pokemon Go burst onto the scene. Now experts are discussing its B2B uses.

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT SHAMA HYDER

 

New developments like these can impact your business significantly, whether you’re actually using the latest tech or not. To help keep you on trend, here are some of the emerging technologies already beginning to disrupt business as usual. 

 

1. Artificial Intelligence (AI). AI was once the stuff of movies, but it’s now being utilized in various ways across different industries. Think IBM’s Watson’s “cognitive dress,” created for the 2016 Met Gala, that changed colors based on the emotions expressed in tweets about the gala in real-time - or H&R Block’s new tax time solution that incorporates Watson in order to hyper-customize taxpayers’ filing experience.

 

AI doesn’t mean sentient robots – at least not yet. What it does mean is that customers will soon look for - and then come to expect – company websites, brick and mortar stores, products and solutions that feature “cognitive” capabilities that make every consumer experience customized and effortless. Sites or solutions that make them do all the work will soon seem too much of a hassle to deal with.

 

RELATED ARTICLE: HOW TO OPTIMIZE YOUR SMALL BUSINESS’ FACEBOOK PAGE

 

2. Internet of Things. What began simply with a smart thermostat and a few cars with Wi-Fi, is now blossoming into a full-blown tech revolution. Home automation is no longer a futuristic scenario – customers can tell Alexa to play their favorite music, ask Google Home to turn their lights off, and use their smartphones to monitor their home’s security from anywhere.

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So when they come to work or get ready to make a purchase, those customers will expect no less than the same level of connectedness from the companies they work for and do business with. From shipment tracking to customer service, the “smarter” your processes and tools, the better. Using any method less efficient than smart automation tech will soon seem as inconceivable as not having a website.      

 

3. Virtual Reality. VR is not just for gaming anymore. While it was first introduced as a novelty that gave some people motion sickness, virtual reality has now developed to the point where it’s being used successfully in business applications such as remote real estate tours, construction design and virtual event attendance.

 

While the big names in VR gear, like the Oculus Rift, may be too expensive for some, there are many affordable headsets that simply require the user to insert their smartphone, that virtual reality apps are destined to become a game changer soon. Why spend time and money travelling or creating a physical model of something, when VR allows your customers and employees to have the same experience?

 

By starting to incorporate elements of AI, the internet of things, and virtual reality into your business model today, you’ll already be at the forefront of your industry when that technological tipping point is reached.

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

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