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3 Posts authored by: marismith

 

With the recent security attack on millions of Facebook accounts, it’s vital that you tighten up your own account security if you haven’t already. Facebook offers a variety of settings to help protect your account from potential risks.

 

In this video guide, I walk you through the specific recommended settings you should review on a regular basis to ensure the maximize security of your Facebook account to protect your personal information and your business information.

 

If access to your Facebook account was compromised, you can imagine the ramifications could be detrimental. That is, both from a personal reputation standpoint and possibly from a business standpoint. It behooves you to very carefully protect your Facebook login and account security so you maintain control.

 

Navigate to Settings, then Security and Login. Then go through the various settings, specifically:

 

  • Change your password if you haven’t changed it in the last 6-12 months. Also, if you can remember your password, it’s not cryptic or secure enough and should be updated. Use a password manager system such as LastPass or 1Password. Aim for at least 13 characters with a mix of upper and lower case letters, numbers and at least one special character.

  • Set up two-factor authentication. If you prefer not to submit your mobile phone number, you can use an Authentication app. Follow the on screen instructions. You can even add a backup option such as a Security Key and/or Recovery Codes.

  • Choose three to five friends to add as your trusted contacts to help if ever you got locked out of Facebook.

  • Review your authorized logins and remove any that are no longer needed.

  • Set up alerts for any unrecognized logins.

 

Also, review the Apps and Websites section and Business Integrations sections to ensure you’re happy with any and all authorizations there. Many apps you use for your business page will need to remain connected to your Facebook account. For example, I use the live streaming apps BeLive.tv and BlueJeans on a regular basis so they stay connected.

 

All these settings mentioned above can be accessed via desktop or mobile.

 

Always keep in mind that you should never share any highly sensitive information through Facebook such as your social security number, bank information, mother’s maiden name, or even your full birthdate or home address.

 

As a best practice, regularly review your Facebook security and login settings along with your privacy settings and authorized apps. This should help give you peace of mind as you go about using Facebook for both personal and business purposes.

 

 

 

Transcript

 

Mari Smith:     Hello there. It's Mari Smith here, Premiere Facebook Marketing Expert. Coming to you in the Bank of America Small Business Community. I want to make sure that you know exactly where to find the settings to secure your Facebook account. You do have control over numerous settings, and we want to make sure that nobody ever has access to your account if you can possibly help it. There's been some challenges lately with some Facebook security breaches, and in this video I'm going to walk you through where to find those settings on desktop and on mobile. Very, very important that you take control of those settings.

 

Mari Smith:     How to Secure Your Facebook Account, An Important Guide for Users and Businesses. Because, we're all users here, and we're all businesses as well. I'm going to walk you through it in a moment, I'll just show you on this slide. Security and login. Set up your two factor authentication. Consider changing your password if you haven't changed it in a while. Review authorized logins, and set up alerts about unrecognized logins. I really like that one. It's going to text you a message if you've ever got unauthorized login.

 

Mari Smith:     In those separate settings we're going to look at reviewing apps and websites that are currently logged in with Facebook. Then the final one, reviewing any business integrations.

 

Mari Smith:     All right, so hop over first to desktop, and on your profile or anywhere as long as you've got the blue bar, it doesn't matter where you're looking. It could be on your homepage, but what we're mainly going to look for is this little blue triangle at the top. Click that, and look at settings. You probably know that already, but here's how you get to your settings, and up in the top left we want to tap on security and login.

 

Mari Smith:     Basically just working our way from top to bottom, if you want to, you can set up three to five friends to help you if you get locked out of your account. "Recommend to everyone," says Facebook. Then you can look at where you're logged in right now. If you see, you can see expand that. If you see any strange devices or locations that you should not be logged in as, you want to go ahead and you can either log out of all sessions, or you can tap the little three dots and say logout. Or, if it's not you, you want to let Facebook know that. For the most part you should be fine there with your devices, but definitely want to check that.

 

Mari Smith:     Here's where you change your password. If you have not changed your password in, I would say six months, or certainly a year. If it's been a year since you changed your password, well, well time for you to change it. Now, ideally super cryptic. I always say to people if you can remember your password, it is not cryptic enough. Clicking on edit in here, it will ask you to put your ... A little jumpy on me there. Current password, and then a new one. If you ... It's funny, if you forgot your password, you wouldn't be logged in.

 

Mari Smith:     You can also set this one up, which is login with your profile picture. You can do that on some devices. But, this is the main one right here that I want to make sure that you have, is logging in with two factor authentication. You set that up with a code from your phone. I think that's really one of the most secure ways to make sure you set your Facebook account. Then, I also want you to look at who right now is authorized logins. Again, same idea. You want to check all these. Oh my goodness, we've got a lot there. A lot there that I need to actually review myself. Those are all my iPad, or my Mac Book, or old phones. You probably want to actually un-log, log those out, okay? I can see I've got homework here to do too.

 

Mari Smith:     You could use app passwords if you want to. That's something that only works on some apps. You can use specific passwords instead of using your Facebook password to login. That's something you can check in on that. Here's one I mentioned that's really important, I recommend you have that on. You're getting alerts if there's any unrecognized login ever. Facebook will actually let you know by text message if someone's trying to login from a browser, or a device that you don't use. That's another layer of security. There they are reiterating the three to five friends down here, okay? That's it for now, you don't need anything else on that page.

 

Mari Smith:     Then over here I recommended two more settings. You've got apps and websites. Click on that. This is just going to let you know, way back earlier in 2018 here, Facebook really cleaned all this up, made it much easier for us to navigate. You should find that any, any apps in here are ones that you actually use, and you're happy for them to have access, and be logged in. If you haven't used them in about 30 days, Facebook will go ahead and expire them for you. It even keeps a list of the removed ones for you. You want to just keep an eye on that regular basis. Maybe once a quarter or so, come in here and go ahead and let's say, "Okay I no longer want Airbnb." I just check that, and I can hit remove, okay?

 

Mari Smith:     Then the third area to check is business integrations. This is similar to the apps and websites, but integrations with Facebook so that it can post on your behalf, things like that. Here's BeLive, I go live regularly on my page, and I use BeLive, different apps like that. Lots of different apps in here. Mobile Monkeys, my Chat Bot app that I use, Agora Pulse is the app that I use for community management. Lots of different apps in here that you just, you have to have them if you want to be able to operate on Facebook as a business for sure.

 

Mari Smith:     But, I want to make you aware of where to find those settings so that you can just keep a better eye on things, and make sure that you have full control. Then, let me bring up my phone because I want to show you, maybe you're doing everything by mobile and you're the type of person that just prefers mobile, and that's fine. You can go and pull up your Facebook. Similarly, it's the three little bars at the very bottom right. Tap on that. Scroll down until you get to settings right here. Tap that. Then you'll see, very similar to desktop, here is security and login. Tap that. Similarly, there's your login, there's your two factor authentication, extra security and so on. There are different settings in there. Then these ones right here, apps and websites. Then business integration, so you can do everything from your mobile device very, very easily.

 

Mari Smith:     Okay, hopefully that is helpful for you because sometimes it's just not obvious where to find these different settings, and what buttons mean when you press on them. But, hopefully you've gotten some value there. Make sure you go and review your security settings on your Facebook account. If you have any questions at all, reach out. I'd be to happy to help. Bye for now.

 

 

 

 

About Mari Smith

 

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

Instagram is Facebook’s next Facebook. I’ve been including this statement in all my keynotes and broadcasts for the past 18 months and it seems never more true than now. This year has been a challenging one for Facebook in many ways, and Instagram may well be the ‘life raft’ Facebook needs to ensure continued growth of the family of apps.

 

When Facebook first bought Instagram back in April 2012 for an astounding $1 billion, the young photo-sharing app only had 30 million users, 13 employees and zero revenue.

 

Now, Instagram recently announced its first 1 billion monthly active users milestone. The company has over 700 employees and has an estimated worth of over $100 billion. Instagram will bring in close to $8 billion in ad revenue according to eMarketer.

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From a business standpoint, there are 25 million business profiles and 2 million advertisers.

 

The good news for small business owners looking to optimize Instagram is there’s still plenty of time for you to master the art of standing out on this fun, visual platform with a generally younger demographic.

 

Make Sure You Have A Business Instagram Profile

 

First, in order to maximize the best features for business use on Instagram, it’s important you have a business account, not a personal profile. If you currently have a personal profile, you can easily switch that profile to business in your settings. Or, consider setting up a second Instagram account, if appropriate. Keep in mind it does take work to maintain even one account so make sure you have the resources and time to manage a second account.

 

Optimize Your Bio, Including Hashtags and Links

 

Your bio comprises up to 150 characters and is the only area where you can add clickable links. You can also include clickable @ mentions to related accounts and relevant clickable hashtags. Plus, with your business account, you can now add a call to action such as ‘Call,’ ‘Email,’ or ‘Directions.’

 

Ideas for using links in your Instagram bio include sending visitors to a webpage, to a YouTube video, to a contest, or a free download.

 

To get more out of your main website link, consider a service such as

Linktree or these alternatives. This allows you to create one link that pops up with a nice list of clickable links. Here you might add a lead generation giveaway, special offer, FAQs, etc.

 

Publish Visually Compelling Posts

 

This is going to be your most important step. Instagram has always been a highly visual platform. It was designed for sharing photos and videos and has been a real boon to professional and amateur photographers around the world.

 

You can simply use your mobile phone and good lighting to take quality photos and video clips. Then publish in the square format. Although Instagram now lets you publish in portrait or landscape mode on your main feed, the square format photos and videos still perform best. Instagram makes it very easy to publish in square format, pulling any photo or video from your camera roll.

 

Ideally, use a specific color theme for your posts and be consistent in order to communicate the right aesthetics for your brand.

 

Enhance your photos and videos with apps such as Instagram-owned Layout, Boomerang or Hyperlapse. See more great app suggestions from Instagram.

 

Or, use free stock images from the likes of Pixabay or Pexels, and make striking visuals using apps such as Canva or Adobe Spark.

 

Also, use the Search & Explore feature to find all manner of curated content that might be relevant to you. Proactively seek accounts that spark ideas for your own posts. Plus, follow and engage with accounts that may be relevant to you. This feature is also a great place to discover a variety of hashtags you might use in your own posts.

 

Include Plenty of Relevant Hashtags

 

Instagram allows you to include up to 30 hashtags per post. Some experts recommend only including 3-7 in the main post description and more in the first comment. However, other studies show maximizing up to 30 hashtags in the description performs just as well. The main point to keep in mind is relevance.

 

For example, let’s say you are a hair salon and you use the hashtag #hairtrends in your post about a funky new style, that’s totally relevant. If people find you by clicking through on the #hairtrends hashtag, they’d be happy to see your post and hopefully engage with you and follow your account. But, if you’re a drycleaner and you use the same #hairtrends hashtag on a post with tips on stain removal, that would be a total disconnect and people would quickly move on.

 

Save Time with Planning and Scheduling Tools

 

For planning and scheduling your Instagram posts, consider helpful apps such as Later, PlannThat, Schedugram, Planoly or AgoraPulse. The latter also helps you to manage your community engagement across all social channels.

 

How often should you publish content? It depends. At minimum, strive for one really good post on your wall per week then increase to 3-5 per week. It’s better to have less content that really resonates with your followers and gets great engagement, vs. pushing out too much content that hardly gets any reach, visibility or engagement. You’ll need to experiment to find the right cadence for your audience.

 

Embrace Instagram Stories

 

I wrote about the power of Instagram Stories in July. Since then, Instagram Stories has grown another 100 million daily active users to 400 million. Keep in mind that both Mark Zuckerberg, Facebook’s CEO, and Chris Cox, Facebook’s CPO, are saying that consumption of content in the Stories format is set to surpass consumption of content in the feed format. This goes for both Instagram and Facebook.

 

Savvy small business owners and entrepreneurs would do well to publish one to three pieces of micro content in the Story format every 24 hours. For inspiration, check out what social media management platform Buffer is doing with their weekly trivia contest in Stories.

 

Experiment with Advertising on Instagram

 

The best types of ads I’m seeing on Instagram are either photo or video ads in the main feed that blend in with the content from people I follow, plus creative Story ads. There’s a large overlap between Instagram and Facebook ad formats. And the good news is that you can place an ad on Instagram using Facebook Ads Manager. 

 

For creative 15-second Story video ads, try using a platform such as Wave.video where you can easily create top-quality, professional videos in minutes.

 

Also, begin to consume more Story content yourself as a user – just to study what catches your eye and which advertisers are getting it right.

 

Examples for Inspiration

 

Want to see Instagram done right? Check out a few of my favorite accounts for ideas:

 

If Instagram is still new to your marketing mix, pick one area in these recommendations and pace yourself. But, no matter what, to really stand out on Instagram, keep in mind striking visuals win every time! 

 

 

     Read next:

               Power of Instagram Stories

               Is Facebook Still the King of Social Media?

               The Small Business Owner's Guide to Social Media

 

 

About Mari Smith

 

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

Facebook has faced an inordinate amount of negative and potentially debilitating media coverage this year. During the heat of the Cambridge Analytica data breach scandal, the #DeleteFacebook movement reached fever pitch. Several celebrities garnered headline news by taking their Facebook accounts down.

 

However, just how much impact have these challenges had on the world’s most popular social network?

 

Well, only a very small portion of users followed through and deleted their accounts. Instead of shutting down Facebook in an attempt to cause change, many users and businesses chose to stay strong and use the platform to create more good.

 

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          Related content:  Facebook Privacy: What Small Business Owners Need to Know

 

In fact, many of my own community asked me during the height of Facebook’s pressure whether they should shut down their account. I got on my soapbox, big time. I implored my followers to not be so hasty or so foolish. Now was definitely not the time to abandon ship – the largest and most robust ship in the global social network ocean! I knew that Facebook would weather the storm and potentially come out stronger.

 

I first joined Facebook on May 4th, 2007 – Star Was Day! (May the fourth be with you.) It was a defining moment for me that I’ll never forget. I immediately saw the incredible potential of being able to connect with so many people that you might never otherwise have been able to reach. I became a raving evangelist for Facebook on the spot and my passion and enthusiasm for the company never waned since that day. I’ve stayed focused on teaching Facebook marketing for over 11 years now. I was fortunate to be hired as a subcontractor by Facebook in 2015 and went on tour with the company, teaching SMBs the power of Facebook ads.

 

Why small businesses must embrace Facebook marketing


There are over 80 million businesses on Facebook, yet only 6 million are advertisers. On Instagram, there are over 25 million business profiles, and 2 million advertisers. There is still massive potential for small business owners to fully take advantage of all that Facebook and Instagram offer.

 

  • Facebook has been the world’s #1 social network for over a decade and will continue to dominate.
  • Facebook has over 2.23 billion monthly active users.
  • The Facebook family of apps includes Instagram, Messenger, WhatsApp, Audience Network and Oculus.
  • In June 2018, 2.5 billion people
  • Your business can easily reach the exact target demographic you want by placing ads on Facebook, Instagram, Messenger and the Audience Network all using the same Facebook Ads Manager.
  • WhatsApp and Messenger are the two most popular mobile messaging apps
  • Instagram just celebrated 1 billion monthly active users and is only just getting started; in many ways, Instagram is “Facebook’s next Facebook.”
  • Although user growth has slowed on the main Facebook app, Instagram and Messenger are in growth mode. To put this into perspective, it’s not even realistic for Facebook to continue amassing users at the same growth rates now that the company has well over 2 billion users.
  • The Stories format is growing 15X faster than news feed content.
  • There are 400 million daily active users (DAUs) on Instagram Stories and 150 million DAUs on Facebook Stories.
  • Stories are like a ‘sub culture’ primarily on Instagram as users are not just passively consuming feed content; they have to proactively tap into and swipe to consume Stories content.
  • Placing ads in the Stories format is already very effective for many marketers and will only keep growing.
  • If you have customers outside the U.S., be sure to pay close attention to what’s happening with WhatsApp. Facebook is only just beginning to build products for business users on WhatsApp. Android users, be sure to claim your business profile. And businesses can already place click-to-message WhatsApp ads using Facebook Ads Manager.

 

Facebook continually iterates and improves its products for both the consumer user experience and for business user success. There’s never been a better time to dive in and fully optimize Facebook and Instagram for your business.

 

The past, present and future of Facebook

 

Yes, the days pre-2012 were amazing for business users. We could achieve 300% or higher organic reach (getting our business page posts to 3x or more the number of fans). But then Facebook became a public company in 2012 and so the decline in organic reach began as the stock price climbed. Facebook has a fiduciary duty to make money for its shareholders. And Facebook sure continues to deliver in that regard, although there have been some fluctuations in share price especially on the last earnings call due to unrealistic expectations of continued user growth rates.

 

So long as Facebook continues to be an ingrained daily habit for billions of people, the company will keep going from strength to strength. They may not accrue another billion users (unless Mark Zuckerberg finally cracks the code to get into China, but I doubt that will happen).

 

But they will keep evolving and bringing out new AR and VR technology and all manner of high-tech projects. Facebook has a ‘Secret Building 8’ where a dedicated team works on numerous futuristic products. Zuckerberg declared at Facebook’s annual F8 Developer Conference in 2017 that in ten years’ time we would no longer need actual physical giant screen televisions. Instead, we would simply pop in a pair of contact lenses and look out at projected images in front of us. Amazing.

 

Zuckerberg also declared that the smartphone was the original AR device and proudly showed off demonstrations of how you could point your phone at any object and gather real-time info and possibly even a ‘button to buy it,’ he said.

 

Facebook was due to launch an in-home video chat device this year but postponed the launch when the data breach scandal came to light. The device will still launch soon. Conversational commerce – including chatbots and especially voice commerce – is another huge wave and Facebook is already well positioned to help businesses take advantage of these areas.


Messenger marketing is only just starting to catch on among businesses of all sizes. Being able to automate your customer care, FAQs, initial sales inquiries and more can help save vast amounts of time and resources, not to mention increase your conversion rates.

 

As a 14-year-old company, Facebook may be going through teenage growing pains this year. But the company is just as strong, just as robust and is at a place where making strategic choices now can impact the direction of not only the company but of global wellbeing. That’s a tall order, but Facebook has already proven that it can have significant impact on society’s decisions.

 

 

About Mari Smith

 

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

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