Businesses have been using Twitter for years to communicate directly with prospects, customers and clients. Whether your company uses Twitter for customer service, promoting your business, sharing deals, or jumping into conversations as an expert, things are about to change … but likely for the better.
In January, Suzanne Xie, Twitter’s director of product management, revealed changes coming to Twitter in 2020. The focus, like Twitter, will be on conversations.
Specifically, users will be able to designate who - if anyone - can reply to a tweet. According to Xie, Twitter will be adding a new setting on the compose screen with options for Global, Group, Panel, and Statement tweets. What does that mean?
● Global lets anybody reply (the way it is now)
● Group is for people you follow and mention
● Panel is for people specifically mentioned in the tweet
● Statement simply allows you to tweet (no replies)
After doing research on limiting replies, Twitter will take what they learn and use that information in order to launch the feature globally later in the year.
Why Limit Twitter Replies?
At first glance, it looked like Twitter was limiting replies to create community and promote privacy - the same reasoning Facebook and Instagram were hiding likes. However, upon a closer look, it appears to be more of a play to combat harassment and fake news - no more bots and trolls tagging on to your conversations. It basically lets users decide who they want to talk to … in which situations … about what topics.
“The primary motivation is control,” explained Kayvon Beykpour, VP of Product at Twitter. “We want to build on the theme of authors getting more control and we’ve thought… that there are many analogies of how people have communications in life.”
For instance, there are certain things you discuss with your friends versus acquaintances versus professionals versus colleagues. You don’t want strangers chiming in when it comes to a conversation in real life. Shouldn’t the same be true online?
Using the Limiting Replies Feature
While there’s no telling when - or if - the new feature will impact your business, here are a few ways to adjust how you use Twitter in relation to the four types of tweets.
1. Global. Tweet the way you do now. Share information as it relates to your business, operations, products, services, and promotions. Also good for when you participate in Twitter chats.
2. Group. Tweet to your tribe and @tag special guests. Also good for featuring resources, sharing contests, and promoting winners.
3. Panel. Tweet with a curated group of experts. Could this become the new AMA?
4. Statement. Announce and share content that does not require a reply. Use this to share links that lead to content on blogs and other social media platforms and promote engagement there.
Other Twitter News
In November, Twitter enabled the ability to follow topics, rather than just users. When you see a tweet from someone you follow about a certain topic, under that tweet Twitter may prompt you to follow that topic. It will help businesses stay up to date on content that’s relevant for their industry.
Twitter is continuing to pay more attention to its lists features. Twitter will also start making lists easier to find on screens, and users will be able to customize the display of lists. Making lists more accessible will help users stay organized and allow them to more easily target the right people when using the new limited replies feature.