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February 11, 2020 Previous day Next day

Businesses have been using Twitter for years to communicate directly with prospects, customers and clients. Whether your company uses Twitter for customer service, promoting your business, sharing deals, or jumping into conversations as an expert, things are about to change … but likely for the better.twitter pic.jpg

 

In January, Suzanne Xie, Twitter’s director of product management, revealed changes coming to Twitter in 2020. The focus, like Twitter, will be on conversations.

 

Specifically, users will be able to designate who - if anyone - can reply to a tweet. According to Xie, Twitter will be adding a new setting on the compose screen with options for Global, Group, Panel, and Statement tweets. What does that mean?

 

●      Global lets anybody reply (the way it is now)

 

●      Group is for people you follow and mention

 

●     Panel is for people specifically mentioned in the tweet

 

●      Statement simply allows you to tweet (no replies)

 

After doing research on limiting replies, Twitter will take what they learn and use that information in order to launch the feature globally later in the year.

 

Why Limit Twitter Replies?

 

At first glance, it looked like Twitter was limiting replies to create community and promote privacy - the same reasoning Facebook and Instagram were hiding likes. However, upon a closer look, it appears to be more of a play to combat harassment and fake news - no more bots and trolls tagging on to your conversations. It basically lets users decide who they want to talk to … in which situations … about what topics.

 

The primary motivation is control,” explained Kayvon Beykpour, VP of Product at Twitter. “We want to build on the theme of authors getting more control and we’ve thought… that there are many analogies of how people have communications in life.”

 

For instance, there are certain things you discuss with your friends versus acquaintances versus professionals versus colleagues. You don’t want strangers chiming in when it comes to a conversation in real life. Shouldn’t the same be true online?

 

Using the Limiting Replies Feature

 

While there’s no telling when - or if - the new feature will impact your business, here are a few ways to adjust how you use Twitter in relation to the four types of tweets.

 

1. Global. Tweet the way you do now. Share information as it relates to your business, operations, products, services, and promotions. Also good for when you participate in Twitter chats.

 

2. Group. Tweet to your tribe and @tag special guests. Also good for featuring resources, sharing contests, and promoting winners.

 

3. Panel. Tweet with a curated group of experts. Could this become the new AMA?

 

4. Statement. Announce and share content that does not require a reply. Use this to share links that lead to content on blogs and other social media platforms and promote engagement there.

 

Other Twitter News

 

In November, Twitter enabled the ability to follow topics, rather than just users. When you see a tweet from someone you follow about a certain topic, under that tweet Twitter may prompt you to follow that topic. It will help businesses stay up to date on content that’s relevant for their industry.

 

Twitter is continuing to pay more attention to its lists features. Twitter will also start making lists easier to find on screens, and users will be able to customize the display of lists. Making lists more accessible will help users stay organized and allow them to more easily target the right people when using the new limited replies feature.

 

Twitter has been on a long-term mission to overhaul how people have conversations on its platform, both to make them easier to follow and more engaging without turning toxic,” TechCrunch wrote.

 

About Mari Smith

 

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Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.mari headshot.png

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

 

Web: Mari Smith or Twitter: @MariSmith

 

Bank of America, N.A. engages with Mari Smith to provide materials for informational purposes only, and is not responsible for, and does not guarantee or endorse any of the third-party products or services mentioned.  All third-party logos and company names mentioned herein are the property of their respective owners and are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

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