Managing and maintaining a social media account is not always easy for small business owners. Why? There are a couple reasons:


For starters, there is a huge variety of platforms to choose from: Facebook, Twitter, Instagram, Snapchat, LinkedIn and more. It’s up to you how robust you want your business’s social media presence to be. Depending on what your business specializes in, some social media platforms will be more useful to you than others.



Also, it takes time. Even after you have decided which platforms are important for you and which you can ignore, you will have to make time to maintain your social media presence ... We’re talking daily posts, follower engagement, etc.


The good news is that maintaining a thriving social media presence need not be that difficult. Here are a few of our best hacks:


1. Utilize video: People watch online videos. They gobble them up. It would therefore behoove you to put your business in that fast lane. The good news is that creating a video presence for your business has never been easier, quicker or more affordable because nowadays, it is not necessary to produce high-quality videos to garner views. We are in the YouTube era. Moreover, with Snapchat, Instagram, and Facebook Live in our midst, you can create compelling video for free, and in the palm of your hand.


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2. Show behind-the-scenes footage: What should your video be about? One thing that works is behind-the-scenes footage. People love that. Similarly, your social posts, even without video, should be highly visual as visual content is more likely to gain clicks and shares than pure text. Take and post some photos of your staff, the yummy food at your restaurant – things like that. It’s fun for customers to see this side of the business.


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3. Create connections: One secret of social media is that it is not just about being a megaphone for your business, it is about creating connections, so make a point to share content from other businesses in your sphere. This creates goodwill and can result in some returned shares in the future. This is an especially good idea if that business is similar to yours, so as to provide your followers with content that you already know will keep them engaged.


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4. Engage: Push content, yes, but don’t forget to also engage with your tribe. Find extra ways to interact with your followers. Respond to people’s questions, retweet followers, show appreciation, etc. Most social media platforms have poll-making technology, which can not only be a fun, interactive activity, but can also provide you with useful feedback you could use.


Engagement creates a connection with your brand.


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5. Create contests: Incentivize your followers. Contests can be great for that, and moreover, contests typically bring new people into the fold. Get creative and make sure people have a clear reason to participate.


6. Share tips and insights: Social media is a good way to address common FAQs ahead of time. Think of your most commonly asked questions and answer them in the form of a fun fact or pro-tip. This too is engaging and useful.


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7. Make announcements: Use social media to announce promotions, sales, and any other relevant news about your business. This is a great way to remind your customers about upcoming events and to get them to think about your business.


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8. Schedule your posts ahead of time: It can be easy to forget to post on social media. Scheduling your posts in advance ensures this doesn’t happen – it’s also a great time-saver. There are a lot of tools out there designed to make this easy for you. Buffer and Hootsuite are probably your best bets, but there are more tools for scheduling posts  if those two don’t fit your needs.


Last tip: Ask. For example: Did you like this post? Then please share.



About Steve Strauss


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Steven D. Strauss is one of the world's leading experts on small business and is a lawyer, writer, and speaker. The senior small business columnist for USA Today, his Ask an Expert column is one of the most highly-syndicated business columns in the country. He is the best-selling author of 17 books, including his latest, The Small Business Bible, now out in a completely updated third edition. You can also listen to his weekly podcast, Small Business SuccessSteven D. Strauss.


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