There are probably a few funny ones. Most likely some related to issues you’re passionate about. And then there may be those that got you involved in some way – Ice Bucket Challenge! – creating and sharing a video or other content.
What’s the common thread among these campaigns? Leveraging the power of emotion to grab your attention and hold it – so much so, that you still remember it, even after all this time.
Marketing on social media today means cutting through the noise so your message is heard. And there’s no better way to stop a person from scrolling past your post or ad than to tap into their emotions. Here are a few ways you can do just that.
1. Get them laughing.
Anything that makes us laugh brings us joy. Any time laughter, fun, and joy are associated with your brand in your customers’ minds, you’re on the right track.
The key: find out what your target audience finds funny. A video that cracks a millennial up may leave a baby boomer confused, and vice versa. Stay-at-home moms of young children are likely to find different things funny than single college guys. Tap into the right kind of humor, and not only will your audience remember you – they’ll willingly promote you by sharing your content with their friends.
2. Appeal to deeply-held values.
Unless you’ve been living under a rock – no, scratch that – even if you’ve been living under a rock for the past couple of years, you’ll still no doubt be aware of the polarizing political conversations that take place on social media. People care deeply about their core values and beliefs, whether political or otherwise, so emotions run high in these discussions.
You’ll want to tread extremely carefully here – these are issues and causes that people feel passionately about, whether for or against. But if you can find a core value that everyone in your target audience is likely to care deeply about, it’s a good bet that a marketing campaign around that topic will make you stick out in their minds as an ally for years to come.
3. Ramp up the excitement.
When you get excited about something, what do you do? Think about it and talk about it as much as possible, right? Well, that’s exactly the emotional state you want to trigger in your target audience. But it’s hard to get excited about something unless you’re personally involved.
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So some kind of personal involvement is exactly what you’ll need to provide your audience. Get them to enter a contest or join a conversation by shooting a video, taking a photo or writing a joke. Ask them to tag their friends to ramp up the excitement even more. Once they put time and effort into creating content to engage with your brand, you can bet they’ll remember you with that same sense of excitement for years to come.
Getting your target audience laughing, appealing to their deeply held core values, and ramping up their excitement are three simple ways to grab attention amidst all the noise of social media marketing - and get them to keep your brand top of mind.
About Shama Hyder
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.
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