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2017

Shama Hyder Headshot.pngThink back over the last few years. Which three social media marketing campaigns – from any organization – do you remember?

 

There are probably a few funny ones. Most likely some related to issues you’re passionate about. And then there may be those that got you involved in some way – Ice Bucket Challenge! – creating and sharing a video or other content.

 

What’s the common thread among these campaigns? Leveraging the power of emotion to grab your attention and hold it – so much so, that you still remember it, even after all this time.

 

Marketing on social media today means cutting through the noise so your message is heard. And there’s no better way to stop a person from scrolling past your post or ad than to tap into their emotions. Here are a few ways you can do just that.

 

1. Get them laughing.

Anything that makes us laugh brings us joy. Any time laughter, fun, and joy are associated with your brand in your customers’ minds, you’re on the right track.

 

The key: find out what your target audience finds funny. A video that cracks a millennial up may leave a baby boomer confused, and vice versa. Stay-at-home moms of young children are likely to find different things funny than single college guys. Tap into the right kind of humor, and not only will your audience remember you – they’ll willingly promote you by sharing your content with their friends. 

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT SHAMA HYDER

 

2. Appeal to deeply-held values.

Unless you’ve been living under a rock – no, scratch that – even if you’ve been living under a rock for the past couple of years, you’ll still no doubt be aware of the polarizing political conversations that take place on social media. People care deeply about their core values and beliefs, whether political or otherwise, so emotions run high in these discussions.

 

55380956_s.jpgYou’ll want to tread extremely carefully here – these are issues and causes that people feel passionately about, whether for or against. But if you can find a core value that everyone in your target audience is likely to care deeply about, it’s a good bet that a marketing campaign around that topic will make you stick out in their minds as an ally for years to come.

 

3. Ramp up the excitement.

When you get excited about something, what do you do? Think about it and talk about it as much as possible, right? Well, that’s exactly the emotional state you want to trigger in your target audience. But it’s hard to get excited about something unless you’re personally involved.

 

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So some kind of personal involvement is exactly what you’ll need to provide your audience. Get them to enter a contest or join a conversation by shooting a video, taking a photo or writing a joke. Ask them to tag their friends to ramp up the excitement even more. Once they put time and effort into creating content to engage with your brand, you can bet they’ll remember you with that same sense of excitement for years to come.

 

Getting your target audience laughing, appealing to their deeply held core values, and ramping up their excitement are three simple ways to grab attention amidst all the noise of social media marketing - and get them to keep your brand top of mind.       

      

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.     

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Steve Strauss Headshot.pngUnless you've been under a rock the last week, you know ransomware attacks have lead to chaos across the globe. For those that don’t know, ransomware is a form of malicious software (malware) that infects and locks a computer. It can only be unlocked by paying a ransom to cybercriminals. Don’t pay and your files get erased.

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT STEVE STRAUSS

 

Most small business people tend to think, That’s a problem for someone else. I don’t need to worry about that. Wrong. Consider:

 

  • Gigabit Geek is a small business (an IT business no less!) that was hit by ransomware. The attack started with a single user reporting a missing file. Soon, almost all the company’s files were locked down. Gigabit refused to pay the ransom. Its files were erased. Gigabit then spent several weeks manually restoring its files from a backup.

 

  • The Sheriff’s office in Maine’s Lincoln County also got hit. Sherriff Todd Brackett didn’t want to pay the ransom either, but because of limited resources he soon paid. “We are cops,” he told NBC News. “We generally don’t pay ransoms.”

 

  • In 2016, Hollywood Presbyterian Hospital was hit by a huge ransomware attack. “The malware locked access to certain computer systems,” according to a statement.  The hospital decided that “the quickest and most efficient way to restore our systems and administrative functions was to pay the ransom.”

 

Cybercrimes, especially ransomware, have been growing in frequency and in severity in recent years, and the newest, biggest targets are small businesses for a very simple reason: a small business is unlikely to have the security system of a major corporation, but is more likely to have more money to pay up than a nonaffiliated individual.

 

RELATED ARTICLE: THE EMERGING TECH THAT COULD BOOST YOUR SMALL BUSINESS

 

Because of this, small business owners must be extra careful vigilant as the effects of such attacks can be devastating. Here’s what you need to know:

 

71802534_s.jpgHow does ransomware work?


Ransomware is a form of malware that functions solely to encrypt your files. Ransomware viruses can get onto your computer via deceptive email attachments or infected website links. After the link or attachment has been opened, the virus installs on the computer and can spread across the network. Once the virus encrypts your files, your computer goes into total lockdown mode.

 

What happens next?

From this point forward, a timer starts clicking. The user will be given instructions on how to pay the ransom in an allotted amount of time, usually 72 hours. If you don’t pay, all encrypted files will be deleted.

 

The ransom is typically required to be paid in Bitcoin currency, and is usually between $300 to $500. Cybercriminals try to keep the ransom within a semi-reasonable range so that the user is more likely to pay up.

 

What are your options?

Unfortunately, once your computer is infected, your options are both limited and undesirable. You can:

 

  • Pay the ransom.

 

  • Restore your computer and recover your files from a backup.

 

  • Recover and restore: If you have no file backups, then you can hire an IT pro and try and recover your computer and files.

 

How can you protect your business from ransomware?

The best way to protect your small business from ransomware attacks is to take preventative measures. The good news is that these measures are simple, cheap and easy:

 

  • Keep your antivirus software up-to-date.

 

  • Educate your staff about ransomware. Show your team what phishing emails and links look like so that nothing gets clicked or opened in the first place.

 

  • Backup all your files, and keep your backups up-to-date. You can do this with online cloud software or with a good old-fashioned external hard drive.

 

About Steve Strauss

Steven D. Strauss is one of the world's leading experts on small business and is a lawyer, writer, and speaker. The senior small business columnist for USA Today, his Ask an Expert column is one of the most highly-syndicated business columns in the country. He is the best-selling author of 17 books, including his latest, The Small Business Bible, now out in a completely updated third edition. You can also listen to his weekly podcast, Small Business SuccessSteven D. Strauss.

 

Web: www.theselfemployed.com or Twitter: @SteveStrauss

You can read more articles from Steve Strauss by clicking here

 

Bank of America, N.A. engages with Steve Strauss to provide informational materials for your discussion or review purposes only. Steve Strauss is a registered trademark, used pursuant to license. The third parties within articles are used under license from Steve Strauss. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

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