New_Website_Design_Trends_body.jpgby Jennifer Shaheen.


Website design trends change over time, evolving to incorporate emerging technology and meet customer expectations. It’s important to keep current, since a website that appears excessively dated can create an unfavorable impression. Just think about it:  Would you buy from a company that used the same print ads and television commercials that they did in 1960?


There are two relatively recent changes in the world of web development that are so essential that they really can’t be called trends: mobile-friendliness and responsive design. It is absolutely critical that your website looks great and functions well on all types of devices. According to Smart Insight’s Mobile Marketing Statistics 2015, 80 percent of Internet users use a smartphone to go online; 47 percent use a tablet. Additionally, Google prioritizes the site ranking of mobile friendly sites, making them easier for your customer to find no matter what device they’re using.


Once you have the mobile-friendliness and responsive design bases covered, there are four current website design trends you’ll want to pay attention to:


Organization: It’s hip to be square

While web users are searching for unique experiences online, they also want sites that are simple to use and understand. Grid-style designs, which are similar to Pinterest, provide a visually compelling way to organize your content that is also easy to access on the smaller screens of mobile devices. The grid approach is what makes responsive design so fluid.


New_Website_Design_Trends_PQ.jpgInteractivity: Give customers something to do

Features that allow visitors to engage more deeply with website content increase the amount of time spent on the site and with your brand. Interactive features can include games and quizzes, as well as functionality that allows shoppers to see merchandise in multiple colors or in combination with other items. And interactive features can appear throughout your site, not just at the top.


Motion: Video, GIFs and more

Motion attracts attention. Human beings are hardwired to cue into moving objects. Contemporary web design increasingly incorporates moving elements, including videos and animated GIFs (graphic interchange format). When using these features, be mindful of the fact your customer may be visiting your website while they’re at the work, so skip the autoplay sound feature.


Simplify: Social media integration that saves time

It was once the norm for each and every website to ask their users to create an account, which would require a user name and password. However, this process takes time, leading distressing numbers of visitors to abandon a site prematurely. The current trend is for simplification: have your web developer add a feature that allows users to sign in with their social media accounts, most often Facebook or Google.

 

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