Facebook_Security_body.jpgBy Jennifer Shaheen.

Many business owners aren’t aware that their company’s Facebook page can be hacked. It is entirely possible for a third party to gain control of your account, which gives them the ability to post anything they’d like—including fraudulent links or content that your customers would rather stay private.

Social media security is every bit as important as website security and on par with the physical safety of your business. Just consider: You’d never leave your company’s offices at night without locking the door. In the same way, there are regular, essential steps you should take to protect your Facebook page.

Step One: Understand how hacks happen.

One of the most common ways for a Facebook page to be hacked happens when an individual learns or guesses the password of someone who is in the administrator role on your Facebook account. This often stems from poor password security. Most people select words or phrases that are personal and can be gleaned from a Facebook profile. Be sure to use a more complex password consisting of 12 or more characters, including letters, numbers, and symbols. Once a hacker has administrator level access, they can change your account settings, including blocking you from accessing your own page.

Facebook_Security_PQ.jpgStep Two: Limit administrator access and account sharing.

To minimize the chances that your page will be hacked, set fewer Facebook page administrators. Do not give out your Facebook login information to others. Give individuals who need to work on your page limited access on an “as needed” basis, based on their role in your company or as a guest. Facebook explains permission and posting rights here.

Step Three: Set up stronger verification settings.

Facebook offers page and account holders the ability to set up multiple levels of protection. These tools provide you with a much stronger layer of protection. Adding your mobile phone to your Facebook account and requiring an unauthorized device to be verified with a code that is sent via text to your phone is a great way to cut down on a hack. Turn on the login notification feature and Facebook will notify you with a text when someone logs into your account.

Step Four: Monitor your account.

Facebook applications are great tools to monitor your accounts from your smart phone. Business owners should have the Facebook mobile application Pages on their phones with push notifications enabled. Periodically review your security on Facebook and check your approved browsers, apps, and login locations. If something looks off you should log out and reset your password.


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