As every small business owner knows, the work doesn't stop just because you are out of town. And we’re traveling more these days—a survey from Travel Leaders Group projects a seven percent increase in business travel in 2015.
While it can be hard to focus on the task at hand while worrying about what’s going on in the office, it’s imperative to maximize your time during out-of-town travel. Here are four strategies for staying connected to the home office while on the road:
1. Keep customers informed. Make sure clients know you might not be as responsive as usual. Activate your out-of-office email message and consider adding a buffer day to deal with issues and requests upon your return. Record your outgoing voicemail message so that it directs callers to someone else in the office, or clearly states how they can reach you in an emergency.
2. Make your tech work for you. Tools like Google Docs, Evernote, Nozbe, LastPass and cloud-based storage allow you to stay in touch no matter where you are. Justin Lugbill of Chicago and his wife own two businesses—Redline Digital and Lugbill Design. By using these online tools he says he can work efficiently where he is, accessing and editing files, and staying current on workflow. “In order to maximize my productivity away from the office, I've become ‘device agnostic,’ by implementing systems and services that can be used no matter what device you have in your hands at the moment,” he says.
3. Adjust your schedule. Understand that long days may be a staple of your business trip since not all work can be put on hold. Lugbill typically gets up an hour or two earlier to take care of emails and messages to close the loop and start the day knowing he’s addressed unfinished business. You’ll likely have to invest some time at the end of the day, too, since it can be challenging to make calls and respond to email during meetings.
4. Make the most of down time. Don’t squander your travel time. Ten years ago, travel days were wasted days, but now of course, work can be done in the airport, on the plane, and in your Uber car or cab. “Five minutes waiting to deplane has become an opportunity to answer an e-mail,” says Lugbill. He also advocates phone and computer tethering, which essentially allows you to turn your smartphone into a mobile hotspot, so you can go online without an extra expense in areas where you can’t access free Wi-Fi. (Check your plan though; some may charge).
The key to feeling confident when you’re away from the office is minimizing what your absence means to customers and your staff. Use these opportunities to delegate what you can to employees, and implement tech solutions that enable you to stay as connected to customers as if you were sitting behind your desk.
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