Wearable_Tech_body.jpgBy Jennifer Shaheen.

The International Consumer Electronics Show is the annual event where major tech manufacturers like Google, Apple, and Samsung unveil the products they’ll be promoting during the coming year. Much of the focus of the 2015 show was wearable tech, with devices designed to make it easier for people to pay on the go and stay fit capturing most of the attention. While not every device launched is destined to become your customers’ favorite new gadget, some surely will—and this year they’ve got the potential to change the way you do business.

Smartwatches: Put the world on your wrist

Every major tech brand has a new smartwatch offering, from the highly anticipated Apple Watch, Samsung’s Gear S, and LG’s Audi. Think of smartwatches as miniature phones. Typically they can accommodate multiple apps allowing wearers to do everything from read email to pay for purchases.

It’s reasonable to expect that the customers already eager to pay for purchases using their smartphone will want to do the same with their smartwatches.

Wearable_Tech_PQ.jpgFitness Trackers: Healthy customers are happy customers

The Fitbit was, for many people, their first piece of wearable technology. Today’s selection of wearable fitness trackers has expanded in many ways. They’re used to record activity levels, the amount and quality of sleep, and more. For small business owners on the go, this can be a convenient and easy way to help ensure a healthy lifestyle. The data on these devices can also guide both lifestyle and purchasing decisions. Someone who learns they aren’t getting enough high quality sleep, for example, may be highly motivated to purchase a new mattress.

Size can be an issue

The smaller size of wearable technology limits how much functionality can be built in. A computer the size of a jacket button simply can’t match the capabilities of a larger model that has more space for memory and processor.  However, the convenience factor may lead people to overlook these limitations. In fact, the Google X development team cites this as the reason we’ll see people wearing more and more devices, rather than trying to find one piece of wearable technology that does it all.


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