Regardless of your industry, what you do, and where you live, when a crisis hits, it’s bound to impact you and your business. Here are my 7 tips for your social media channels during a crisis, which…(Show moreShow less)
There are so many rules for email marketing. Send email on this specific day at this specific time (great if everyone you mail lives in the exact same time zone and industry). Email must be this…(Show moreShow less)
Ever since Facebook introduced advertising, it has been met with a mixture of enthusiasm and a hint of annoyance from those bothered by interruptions in their feed. Regardless, the advertising…(Show moreShow less)
Darth Vader, a Rabbi, and a talking bag of potato chips walk into a bar. The bartender says, “What is this? A joke?” I love this humor for two reasons: 1.) You can replace all 3 characters in…(Show moreShow less)
Quick. You need to change something about how you communicate with your customers (and probably with your employees, as well). The thing is this: everyone’s overwhelmed with material vying for…(Show moreShow less)
The short-form video-content platform Vine left the social-media space just over three years ago. Vine’s desire to stay true to the original concept – users record 6-second videos with cool tools and…(Show moreShow less)
Beth had a new website built for her thriving legal practice last year. While the site is beautiful, website traffic and leads have completely dried up. She doesn’t understand what could possibly…(Show moreShow less)
It’s easy to overlook YouTube as a business tool. Most people think of it as a place for unruly teenagers, cat videos and clips from Saturday Night Live so you never have to stay up late to see it…(Show moreShow less)
Instagram has been testing what would appear to be a radical departure for the social network: removing likes. Facebook, which owns Instagram, is considering as well. Plus, there's buzz that Twitter…(Show moreShow less)
When it comes to social media, there is never a shortage of new platforms, trends and tools to measure your efforts. It’s easy to jump on the bandwagon only to later realize you spent a lot of effort…(Show moreShow less)
Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.
Enclose your search phrase in quotes. Search will try to find content with those words in the order you enclosed them. A search for "marketing advice" is going to return content with the phrase "marketing advice".
Search for content that has certain words, but not necessarily all of the words in order. This is the most basic search. Simply enter your search terms. For example: accept credit cards This will search for documents containing the words accept, credit, and cards
Using OR. The OR operator links two terms and finds a matching document if either of the terms exist in a document. To search for documents that contain either "web design" or just "online marketing" use the query: "web design" OR "online marketing"
Using AND. The AND operator says that the search should return content in which all of the search terms are present. To search for documents that contain both "web design" and just "online marketing" use a search like this: "web design" AND "online marketing"
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