This year CBS set their prices at more than $5 million for a 30-second slot during the Super Bowl. That works out at about $175,000 per second—and that’s only the broadcast price. The production cost…(Show moreShow less)
Every business strives for more exposure, increase in sales and a bigger customer base. However, business-growth demands sophisticated organizational skills and a lot of automated processes within…(Show moreShow less)
SEO or Google Ads (formerly Google AdWords); this is perhaps one of the hardest questions for small business owners where there is no definitive answer. When both these are powerful tools for…(Show moreShow less)
There's no question marketing research can be expensive. Even if your company is doing it in-house, marketing research still requires time and staff. Even if the research is entirely secondary, and…(Show moreShow less)
Have you made a New Year’s resolution to take your marketing efforts up a notch? Good for you. Here are seven changes guaranteed to give you better results in 2018. 1. Update your website. Has it…(Show moreShow less)
Just when you’ve got a handle on marketing to millennials, it’s time to target a new demographic: Generation Z. Variously defined as born after 1996 or after 2000, by 2020, Generation Z will account…(Show moreShow less)
When small businesses add content to their social media campaigns, they’re looking to do two things: 1. They want to talk to the audiences they already have. They want to remind customers that…(Show moreShow less)
Black Friday is always crazy—both for consumers and retailers—and this year promises to be even wilder than usual. According to a survey by Natural Insight, 20% of consumers plan to do most of their…(Show moreShow less)
Whether you own an e-commerce website, a brick-and-mortar retail store or both, succeeding in a rapidly changing retail marketplace is a challenge. Here are five consumer shopping trends you should…(Show moreShow less)
How can a brick-and-mortar retailer convince e-commerce shoppers to get off their couches and into the store? Even if you sell online as well as in-store, there are compelling reasons for…(Show moreShow less)
Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.
Enclose your search phrase in quotes. Search will try to find content with those words in the order you enclosed them. A search for "marketing advice" is going to return content with the phrase "marketing advice".
Search for content that has certain words, but not necessarily all of the words in order. This is the most basic search. Simply enter your search terms. For example: accept credit cards This will search for documents containing the words accept, credit, and cards
Using OR. The OR operator links two terms and finds a matching document if either of the terms exist in a document. To search for documents that contain either "web design" or just "online marketing" use the query: "web design" OR "online marketing"
Using AND. The AND operator says that the search should return content in which all of the search terms are present. To search for documents that contain both "web design" and just "online marketing" use a search like this: "web design" AND "online marketing"
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