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2018

Since the first photo with the hashtag #selfie posted to Instagram in 2011, selfies have taken over the world.

 

According to one survey, 30 percent of photos taken by people between ages 18 and 24 are selfies. Why not celebrate—and market your business at the same time—by launching a grassroots social media selfie campaign for National Selfie Day on June 21?

 

For a small business owner, sharing selfies can be a way of promoting your business’s authenticity. Showing customers and prospective customers the faces behind the business demonstrates you’re not a faceless corporation—you’re a real person.

 

Social Selfie Suggestions

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A social media selfie campaign works best if you have a lot of customers on Facebook or Instagram, the two social platforms where selfies are popular. You can either focus on the platform where your target customers spend the most time, or create one campaign for each platform.

 

Have a specific goal in mind for your National Selfie Day campaign. Do you want to build awareness of a new product or service? Do you want to get people to visit your location? Do you want to promote a sale and spark purchases? Set a measurable goal and figure out how National Selfie Day can help you reach it.

 

    Related Content: The Social Media Time Suck: How to Pick Your Platforms

 

You don’t need a physical location to market National Selfie Day, but if you do have one, make it “selfie-worthy.” Paint a wall inside your store, restaurant, salon, etc. with a backdrop that inspires customers to take selfies. Set up a selfie station: If you own a toy store, paint a wall with a circus theme and put out props like clown noses, crazy wigs or top hats for kids to pose in. Want to really go crazy? Make your entire location selfie-worthy (look up images of the Museum of Ice Cream for inspiration).

 

To promote your social campaign, create your own hashtag and make sure customers use it (along with #NationalSelfieDay) when submitting selfies. This way, their selfies show up not only on their Facebook or Instagram pages, but also on yours.

 

Here are some ideas:

  • Ask customers to post a selfie holding/wearing/using something they bought from your business.
  • National Selfie Day falls on the first day of summer, so ask for selfies doing something summery, like grilling, sunning or camping.
  • Do you own a hair salon or other beauty business? Ask customers to post a selfie showing why they need a new haircut or a makeover.
  • Own a bar or restaurant? Ask customers to post selfies digging into their favorite menu item or toasting with their favorite beverage.

 

Related Content: The Small Business Owner's Guide to Social Media

 

What's My Motivation?

 

Some customers will post selfies just for the fun of it, but others need incentive. Here are some rewards to offer:

  • Something free: If hair salon clients post selfies of their new ‘do, give them a free sample-size hair-care product. If diners post selfies eating at your restaurant, provide a free appetizer.
  • Contest prize: Contests can exponentially increase your selfie campaign’s reach. Ask your social media followers to vote for the winner, and watch the entrants spread the word to their friends in an attempt to win. Make the contest prize something that gets the winner back to your business, like a $100 store gift card, a day of pampering at your spa, or a catered event from your restaurant.
  • Giving to a cause: Tie your social selfie campaign into a charitable cause that your business supports. Own a pet grooming business? Ask for selfies of people with their pups and donate $1 per selfie to an organization that helps abused animals.

 

     Related Content: A First Step for Small Businesses Wanting to Support a Social Cause

 

For more ideas for using selfies in your marketing, search for posts with the hashtags #selfie or #NationalSelfieDay, or search for “selfie booth” or “selfie station” online. With a bit of creativity, you can make your National Selfie Day social media campaign a success—and get to know your customers a little better in the bargain.

 

About Rieva LesonskyRieva Lesonsky Headshot.png

Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.

 

Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.

 

Web: www.growbizmedia.com or Twitter: @Rieva

You can read more articles from Rieva Lesonsky by clicking here

 

Bank of America, N.A. engages with Rieva Lesonsky to provide informational materials for your discussion or review purposes only. Rieva Lesonsky is a registered trademark, used pursuant to license. The third parties within articles are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC. ©2018 Bank of America Corporation

The popularity of Facebook groups has exploded in the past year. The good news is Facebook really wants users to embrace the ‘groups’ feature more, including small businesses.

 

Groups can now be created and administrated by business pages, and posts by groups are getting more priority in the news feed. All the more reason for you to create a companion group linked from your Facebook business page.

 

Facebook’s focus on groups51696884_s.jpg

 

There are a variety of reasons why Facebook is pushing groups more. One of the main reasons is to enhance user well-being.  In a status update on Facebook in January 2018, Facebook CEO Mark Zuckerberg stated:

 

We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

 

And, in Zuckerberg’s epic manifesto published in February 2017, the word “group” is mentioned 30 times!

 

Facebook has also hosted invitation-only live event called Facebook Communities Summit. Facebook’s intention with these live events is to help recognize and empower community leaders, and to equip them with better tools to be able to manage their groups.

 

Facebook has released a slew of new features for groups, including:

 

  • Group insights
  • Member request filtering
  • Scheduled posts
  • Linking other groups
  • Welcome posts
  • Badges
  • Member profiles
  • Watch Parties

 

Watch Parties is one of my favorites. This allows any group admin or moderator to create a playlist of any public video on Facebook for group members to watch together. Facebook is giving significant priority to these Watch Parties on the new Watch Platform.

 

Facebook page vs. group?

 

This is a common question among the small business community. It takes effort to manage your page, including creating original content that resonates with your audience, responding and engaging with your community, and ensuring your message gets to the right audience with paid campaigns.

 

Adding a Facebook group into your marketing mix can make a big difference in building a very loyal, engaged following. It may not initially be about growing huge numbers. You might look to have a group of ‘super fans.’ This is what author Kevin Kelly refers to as 1,000 True Fans.

 

Setting up your group

 

Facebook offers three types of groups: Public, Closed or Secret. Refer to this guide to determine which privacy setting will meet your needs.

 

To first create a group as your personal profile, navigate to https://www.facebook.com/groups and click on the green Create group button. You’ll need to add at least one person to be able to proceed further. I usually add my partner or a team member. You can easily add your business page as an admin of this group once set up.

 

Alternatively, to create a group with your business page as the owner/admin, navigate to the Groups tab on the left and follow the directions.

 

Growing group members

 

Link your group to your page and reorder your tabs so the Groups tab is towards the top.

 

Publish a post about your new group, what it’s about, who it’s for and what content you’ll be sharing. Pin this post to the top of your page.

 

Send an email broadcast out to your subscribers encouraging them to join your new group and why they should. Share on all other social channels about your new group with a link to join.

 

Don’t be shy about regularly promoting your group. Be sure to reiterate the benefits of being a member.

 

Building your loyal community

 

Finally, you’ll want to ensure your group has plenty of ‘stickiness.’ What will you do to encourage participation? How can you mobilize group members to contribute even during times when you’re not personally active in the group?

 

I recommend assigning additional moderators to help engage with members.

 

Also, consider doing regular live video broadcasts with exclusive content for your group members. My friend Joey Vitale, attorney at Indie Law, does a terrific job with this strategy. His group Friends of Indie Law has over 7,400 members who are highly engaged with Joey’s weekly live video broadcasts to the group.

 

I love to use Facebook groups as a powerful support community for my various programs and masterminds. One of my longest running groups is my Inner Circle, where I lead bi-monthly live trainings using third-party Facebook Live video conferencing apps. This allows for so much more connection and loyalty when group members also come on camera and share and contribute.

 

Related Content:

     New European Law Impacts U.S. Small Business Owners – Are you Prepared?

     Facebook Privacy: What Small Business Owners Need to Know

     Facebook Messenger Chatbots Give Small Business Owners an Edge

 

 

About Mari Smith

 

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

 

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

Has your business’s social media presence become ho-hum?  Are you fresh out of ideas for creative photos or inspiring images? Then try going live with a digital event.

 

There are a wide variety of online events you can take part in, from Tweet Chats (or Twitter Chats) to Facebook Live or Instagram Live streaming videos. In this post, we’ll discuss the benefits of digital events for a small business, give you an overview of digital event options, and share some ideas for digital events you can host.

 

What are Digital Events?

 

A digital event is any online broadcast usually on social media—that takes place live. Among the most popular formats are Facebook Live videos, Twitter live videos and Instagram live videos.  You can also participate in or host Tweet Chats or Reddit forums, which are real-time online chats on a specific topic.

Live digital events are becoming more and more popular. According to TechCrunch, one-fifth of videos shared on Facebook are now live.

 

Why Should a Business Participate in Digital Events?66061204_s.jpg

 

Live digital events have many benefits for a small business. Like all kinds of social media marketing, they help promote products or services, build awareness of your business and gain a reputation for thought leadership. However, a live digital event has unique advantages:

 

  • It can generate a sense of excitement and anticipation
  • It helps to foster a community with your customers and followers
  • It enables real-time interaction with customers
  • It offers a sense of authenticity because it’s live
  • You get instant responses and feedback from viewers

 

Ideas for Digital Events

 

A Tweet Chat or Reddit forum is essentially a Q&A session. For example, you could invite an industry expert to answer questions, or answer questions yourself about your business, product or service. You’ll need a moderator for the event to field questions and manage the flow of interactions (if you’re the one answering the questions, you won’t be able to pay attention to incoming questions at the same time).

 

Here are some ideas for live videos:

 

  • Go behind the scenes at your business. Give viewers a tour of your brewery or introduce them to your team.
  • Hold a demonstration showing viewers how to use one of your products.
  • Interview an industry expert on a topic of interest to your customers.
  • Live stream an event at your business, like a grand opening for a new location or a fundraiser for a local charity.
  • Live stream an event, conference or tradeshow you’re attending. If you’re speaking at an event or moderating a panel, live stream it.
  • Promote a sale at your business. Take viewers through your store showing off the hottest selling items or biggest promotional discounts.

 

Tips for Digital Event Success

 

  • Promote your event in advance. Use email marketing, social media and your business website to spread the word and create anticipation.
  • Create a hashtag for your event so people can find it. If you’re hosting a Tweet Chat, you’ll need a unique hashtag to tweet or respond to tweets in the chat.
  • Plan ahead. Your event is live, but don’t try to wing it. Facebook recommends Facebook Live videos be a minimum of 10 minutes long—a long time to talk if you don’t have some idea what you’re going to say. Plan a few topics to bring up or questions to get the ball rolling.
  • Create a series. For example, hold a Tweet Chat with an industry expert once a month, or live stream a demo of the best-selling products from your store every week. (If you plan to do a series, remind viewers at the end of your video to “follow” you for notifications of future live videos.)
  • Engage with viewers. Digital events let you can see exactly how customers are responding in real time. Learn from their questions and comments, and ask some questions of your own.

 

Once your digital event is over, assess its success, (measure participation, use of hashtags, etc.) and use what you learned to make your next digital event even more effective.

 

Related Content:

 

About Rieva LesonskyRieva Lesonsky Headshot.png

Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.

 

Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.

 

Web: www.growbizmedia.com or Twitter: @Rieva

You can read more articles from Rieva Lesonsky by clicking here

 

Bank of America, N.A. engages with Rieva Lesonsky to provide informational materials for your discussion or review purposes only. Rieva Lesonsky is a registered trademark, used pursuant to license. The third parties within articles are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC. ©2018 Bank of America Corporation

Video is one of the best types of content marketing across the social web. In a recent eye-tracking study, Facebook discovered that people gaze five times longer at video than static content on both Facebook and Instagram. And, in a mobile-first world, shorter video ads drive results.

 

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Facebook gives priority visibility to video content in the news feed. Here’s a hot tip for you: instead of posting links to your blog posts on Facebook, take a few moments to create a short, compelling video to catch attention and increase reach. Be sure to include the URL to your blog post in the description of the video. And, by boosting the video post, you can also add a call-to-action  button to drive traffic to your blog post. See this example on my own Facebook Page.

 

With Facebook and Instagram’s video autoplay feature, the movement catches the eye. Be sure to design your videos for sound-off by adding text overlay.

 

To create stunning, professional video posts and ads on Facebook and Instagram, check out three of my favorite tools:

 

1. Wave.video

 

Wave.video is an easy-to-use online video maker for creating marketing and social videos in minutes.

 

Two excellent features that make this tool stand out are:

1. Access to 200 million high-quality, royalty-free stock video clips and images (500,000 of which are included in the plans, and the rest available for purchase)

2. Simultaneously create multiple formats optimized for Facebook and Instagram, such as square, landscape, story, Facebook cover and more

 

When you want to showcase a blog post on Facebook with a short, simple video, Wave.video makes it easy to search their vast library and quickly find the perfect eye-catching assets. Add text overlay, a call to action, music track and you are good to go. Plus, Wave.video allows you to add watermarks, upload your own logo, choose fonts and colors, and select from a large library of great royalty-free music.

 

Try producing both landscape and square formats for the same 5-15 second video and split test in two different Facebook ads. Or, with the click of a button, reformat the same video into an Instagram Story ad.

 

Wave.video is currently only available as a web-based tool.

 

2. Animoto

 

If you have your own library of photos and videos, Animoto is a great choice. This tool allows you to create videos in three easy steps. First, pick a style for your video. Second, upload your own photos and/or video clips, add text elements and choose a music track. Finally, produce the video and share it on your website or social channels.

 

One of the features that makes Animoto stand out is their wonderful array of pre-built storyboards or templates for marketing videos. Simply replace the placeholder photos and videos with your own assets. And, Animoto’s “Memories” slideshow themes are stunning for showcasing your own photos and video clips into stylized videos.

 

Plus, Animoto has a format called Quote Blocks for quickly creating short, inspirational videos or showcasing customer testimonials.

 

Animoto is a web-based tool, and has apps for Android and iOS devices.

 

3: Adobe Spark

 

Spark is a fabulous three-in-one tool by Adobe that easily creates graphics, videos and web pages.

 

To create videos, simply follow the online prompts, pick a story template or build your own. Upload your assets or choose from royalty-free sources. Because Spark is part of the Adobe suite of products, you can access your Adobe Stock account, Creative Cloud and Lightroom.

 

Adobe Spark is a free tool, both web-based and as a mobile app. To remove the Adobe Spark branding on your videos, you will need to upgrade to a paid account.

 

Including more videos in your Facebook and Instagram content marketing and ad campaigns can help to dramatically improve your visibility, reach and conversions.

 

Related Content:

How Video and Data Can Help Small Business Owners Better Target Customers

Reaching Customers With Live Streaming Video

Facebook Privacy: What Small Business Owners Need to Know

 

About Mari Smith

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

 

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

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