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2017

Rieva Lesonsky Headshot.pngWhether your business is B2B or B2C, summer calls for special marketing ideas. With summer fun on customers’ minds, it's a good time to loosen up, get creative with your marketing mix and experiment a little. Here are 13 fun summer marketing ideas to try.

 

Summer events

1. Every community has its share of summer events, whether it's a downtown July 4th celebration, a 10K run or a beachfront craft fair. Find a summer event that resonates with your target market and get your business involved. You can sponsor the event, rent a booth or hand out product samples—whatever works for your business there is likely an opportunity.

 

CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT RIEVA LESONSKY

 

2. Host your own summer event. Customers have more time to socialize in the summer, so invite them to an event at your business (or outdoors, to take advantage of the weather). Keep it fun and entertaining—instead of serious gatherings like workshops for B2B clients, host a happy hour, outdoor dinner at a local restaurant or beach barbecue. A beauty salon could partner with a clothing boutique and host a summer fashion show featuring the hottest hairstyles, makeup trends and outfits.

 

3. Give away tickets to a local summer event. Is your community home to an annual music festival, car show or other popular event? Take advantage of the event's popularity by purchasing some tickets and giving them away in a contest.

 

4. Print calendars that highlight summer events in your town. Target the calendars to your customer base—if your business sells toys or children's clothing, feature fun family events; if you own a personal training business, feature fitness-related events. Whenever your customers check their calendars, they’ll think of your business.

 

Get outside

5. People spend more time outdoors in the summer, so if your business is in a location with lots of foot traffic, use summer-themed posters, banners and window displays to get attention. If your business isn't near a high-traffic area, place outdoor banners advertising your business in parts of town that do get a lot of traffic.

 

RELATED ARTICLE: WHEN IT COMES TO MARKETING—TIMING IS EVERYTHING

 

6. Have a sidewalk sale. Join other business owners near your location and organize a sidewalk sale or “taste of” event, for example, where retailers promote sale items outdoors and restaurants sell samples of their signature dishes.

 

7. Take a road trip. A B2B business can go on a “road trip” to visit key customers and share their adventures on social media. A B2C business can go mobile with a cart, booth or display at sports arenas or community events.

 

34737923_s.jpgVacation time

8. Get your customers engaged on social media by holding vacation photo contests. Share your own vacation photos and those of your staff, and ask your customers to share theirs with your business hashtag or contest hashtag.

 

9. Entertain the kids. Summer vacation for kids can mean endless cries of “I’m bored!”. If appropriate for your business, hold classes or workshops for children to learn new skills, such as cooking or crafting, with supplies purchased from your store.

 

10. Target tourists. If your business is near a tourist area, print up brochures and postcards you can place at local visitors’ centers, hotels and other places travelers frequent.

 

Heat up your product mix

11. Plan summer-themed giveaways of seasonal promotional products, such as beach towels, reusable water bottles, portable mini-fans or sunglasses with your company name and logo on them.

 

12. Create summer-only products. Tempt customer with limited-time products. Develop special menu items for your restaurant or fun summer drink specials for your bar.

 

13. Put together summer-only packages. Package products or services to appeal to customers’ summer needs. For example, a beauty salon could offer a pre-beach package: a spray tan and pedicure. A gas station or automotive shop could sell compact first-aid kits for summer road trips.

 

About Rieva Lesonsky

Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN,The Martha Stewart Show and Oprah.Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.

 

Web: www.growbizmedia.com or Twitter: @Rieva

You can read more articles from Rieva Lesonsky by clicking here

 

Bank of America, N.A. engages with Rieva Lesonsky to provide informational materials for your discussion or review purposes only. Rieva Lesonsky is a registered trademark, used pursuant to license. The third parties within articles are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America,its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC. ©2017 Bank of America Corporation

Steve Strauss Headshot New.pngIn an age when most of us spend a little too much time on screens (guilty as charged!), it is no wonder that small businesses seem to have finally read the memo that marketing today equals digital. 

 

That said, for some business owners, digital marketing remains a bit of a challenge. However, even though digital technology tends to feel like a very specialized skill, the good news is that that is only a façade. It really is not that difficult. It just takes a plan and some time.


CLICK HERE TO READ MORE FROM SMALL BUSINESS EXPERT STEVE STRAUSS

 

All of this begs the question: What works? Here is our list of the four most important digital marketing techniques:

 

1. Website: Yes, you must have a great website for your business. Period.

 

OK, with that out of the way, the next most important factor is that this is a place to not skimp - to do it right, and create something that is special and compelling. Your website is that important. It is the main portal where people find you today. Yours must therefore be clean, attractive, functional, easy-to-use, intuitive and informative. If a website looks cheap, the business looks cheap.

 

And don’t try to tackle this one yourself. Hire a designer, or find a reputable online point-and-click website design partner.

 

Additionally, and just as importantly, be sure that your website is mobile friendly. More and more people are accessing the Internet through their handheld devices:

 

  • Half of all searches are now done on a mobile device
  • According to Google, 61 percent of users will not return to a website that doesn’t load properly on their mobile device, and
  • 40 percent of those users will surf on over to a competitor’s website.

 

Digital marketing today means having a great, fast, mobile-optimized website.

 

RELATED ARTICLE: MOBILE MARKETING MADE EASY

 

2. SEO/Pay-Per-Click: Most consumers will begin online with a simple search (48 percent of users, in fact.) What this means is that you must invest a little time and money in your search engine optimization (SEO).  This means that you need to make sure that your website shows up in search engine inquiries by:

 

  • Creating specific pages that you want found
  • Including keywords in your website’s title pages and content
  • Using a good SEO plugin to analyze your pages and site

 

If you’re OK with spending some money, you should also consider pay-per-click (PPC) advertising. These are the ads that appear at the top and bottom of search engine results.

 

43380028_s.jpgEven if you don’t get organic SEO Page 1 Google rankings, with PPC you can buy your way there. How amazing is that?

 

The beauty of pay-per-click, as the name suggests, is that you only have to pay when a user clicks on your ad. This is perhaps one of the most important things you can do to increase website traffic, and ultimately increase revenue.

 

Google has a great SEO guide here.

 

3. Content marketing: Content creation is a powerful way to attract people to your website and social sites. Content creation can include anything from blog posts, to YouTube videos, email newsletters, and so on. The wider the array, the better the exposure.

 

The key is to create great content and have some of it link back to your site. Voila! Content marketing made simple.

 

4. Social media: Developing a robust social media presence is, as you know, one of the most important ways for you to communicate with your customers and spread your brand digitally. It is also a powerful way to keep current customers engaged, reach out to new ones, collect feedback, advertise events, and more. 

 

Additionally, if you are trying to connect your business with Millennials, then social media will be even more important – 81 percent of Millennials go on Twitter at least once a day, for example.

 

Can’t or don’t want to do all of this posting and clicking and blogging and tweeting yourself? No problem.

 

Hire a Millennial to do it for you.

 

About Steve Strauss

Steven D. Strauss is one of the world's leading experts on small business and is a lawyer, writer, and speaker. The senior small business columnist for USA Today, his Ask an Expert column is one of the most highly-syndicated business columns in the country. He is the best-selling author of 17 books, including his latest, The Small Business Bible, now out in a completely updated third edition. You can also listen to his weekly podcast, Small Business SuccessSteven D. Strauss.

 

Web: www.theselfemployed.com or Twitter: @SteveStrauss

You can read more articles from Steve Strauss by clicking here

 

Bank of America, N.A. engages with Steve Strauss to provide informational materials for your discussion or review purposes only. Steve Strauss is a registered trademark, used pursuant to license. The third parties within articles are used under license from Steve Strauss. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC. ©2017 Bank of America Corporation

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