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2015

Marketing_Strategies_body.jpgBy Cathie Ericson.


Almost every small business owner knows the feeling of too many items on the to-do list and not enough time.


But finding new clients is essential for any business and can’t be neglected, no matter how busy you are.


So, how do you make time for marketing activities when there is no time, or when you’re not even sure what tactics might be most effective? We went straight to the source—other busy small business owners—to get their best strategies.


1. Scout LinkedIn.

Sabrina Atienza, CEO and founder of San Francisco-based Qurious, searched for LinkedIn posts related to “meeting frustrations” and contacted the commenters to share how her product helps create better meetings. ”LinkedIn lets you freely browse through “Likes” and “Comments” to find posts related to your customers’ interests or pains so you can reach out with solutions,” she says.


2. Be active in your industry trade organization.

Tim Nguyen, CEO and co-founder of BeSmartee, an online mortgage company based in Huntington Beach, Calif., finds that even meeting competitors can help you grow your business. “You may serve different size businesses or different geographic locales, and you can refer one another,” he says. Nhuyen also underscores the value of increasing your own industry knowledge to share with customers.


Marketing_Strategies_PQ.jpg3. Reach out with email.

Nearly all (98 percent) of consumers have been influenced at one time or another by a marketing email to make a purchase, says research from BlueHornet. Matt Behnke, founder and CEO of Orthotic Shop in Shelby Township, Mich., has found regular email campaigns to be a low-cost way to quickly reach thousands of potential customers.


4. Arrange student assistance.

Daryl Cioffi, co-owner of Polaris Counseling & Consulting in Pawtucket, R.I., is so busy consulting with clients that it’s hard to handle marketing services. He enlists interns from local colleges to assist with webpage design, social media presence, and event planning. “The experience earns them school credits while providing a resume boost, and it has helped us tremendously by easing our workload and letting us bounce new ideas off a younger generation.”


5. Find your voice.

Speaking to chambers of commerce, networking groups, and other organizations helped Nanette Miner, consultant with Training Doctor in Mount Pleasant, S.C., find leads by allowing her to describe her services in a non-sales way. “I can directly link close to $200,000 in business over the course of three years to one 90-minute presentation,” she says.


6. Carve out the time.

“Create sacred selling time,” says Mike Schultz, president of RAIN Group, which provides sales consulting and training. “Pick two hours in your calendar in two weeks that aren't booked, and book them for selling,” he says. “Do it again a few days later and a few days after that.”

 

Bank of America, N.A. engages with Touchpoint Media Inc. to provide informational materials for your discussion or review purposes only. Touchpoint Media Inc. is a registered trademark, used pursuant to license. The third parties within articles are used under license from Touchpoint Media Inc. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.

 

©2015 Bank of America Corporation

 

 

Touchpoint

Public Speaking Made Easier

Posted by Touchpoint Sep 16, 2015

Public_Speaking_Tips_body.jpgby Robert Lerose.

 

Surveys have consistently shown that most people are afraid to speak in public. Yet, a well-delivered speech can be a life-changing event. It can influence the outcome of a debate, steer a business to a course of action, galvanize the support of team members, and give the speaker added respect.

 

Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and one of the most-watched TED presenters, offers his tips for flawless public speaking. 

 

1. Pause before you speak.

Don't jump into your presentation as soon as you hit the podium. Sinek says that you should walk slowly to the stage, breathe in, gather your thoughts, take a beat—and then launch into your talk. Waiting a moment before you speak and centering yourself shows the audience your confidence and control of the room.

 

2. Don't sell. Give.

Some speakers give presentations that are really sales pitches in disguise for their own products or agenda. Audience members can often see right through these "takers" and tune them out. Instead, Sinek says that speakers should give their all to the audience, teach them something new, inspire them, and deliver genuine value.

 

Public_Speaking_Tips_PQ.jpg3. Look them in the eye.

Speakers who sweep their head across the audience from side to side come across as less engaging. Sinek recommends making eye contact with one audience member at a time, delivering a full thought or sentence while holding their gaze, and then moving on to another member and repeating the same action. Such focus builds energy in the room that the entire audience feels.

 

4. Talk slowly.

Rushing through your speech can signal your anxiety. To keep the attention of the audience, speak at a slower than normal pace and pause frequently. Speaking at a more deliberate pace helps to keep the audience focused on what you are saying.

 

5. Ignore negative audience members.

There will always be audience members who scowl or shake their head at what you're saying. Reaching out to them can be draining and a waste of time. Sinek recommends playing to audience members who are with you. Seeing the way that they react positively to you and your message will build your confidence and sense of purpose on stage.

 

6. Channel your stage fright.

Whenever you feel butterflies in your stomach or sweaty palms before you speak, play a mind game with your nerves. Tell yourself that these are signs of your excitement at speaking and sharing your message. Turn them into a positive force and use the energy to increase your confidence.

 

7. Give thanks.

Saying thank you, as Sinek does at the end of his presentations, is a graceful way to reward the audience one last time for their patience and attention.

 

Mastering these few simple techniques can turn your next public speaking experience into a powerful tool for you and your small business.  

 

Bank of America, N.A. engages with Touchpoint Media Inc. to provide informational materials for your discussion or review purposes only. Touchpoint Media Inc. is a registered trademark, used pursuant to license. The third parties within articles are used under license from Touchpoint Media Inc. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.

 

©2015 Bank of America Corporation

 

 

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