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This year CBS set their prices at more than $5 million for a 30-second slot during the Super Bowl. That works out at about $175,000 per second—and that’s only the broadcast price. The production cost… Show more Every business strives for more exposure, increase in sales and a bigger customer base. However, business-growth demands sophisticated organizational skills and a lot of automated processes within… Show more SEO or Google Ads (formerly Google AdWords); this is perhaps one of the hardest questions for small business owners where there is no definitive answer. When both these are powerful tools for… Show more There's no question marketing research can be expensive. Even if your company is doing it in-house, marketing research still requires time and staff. Even if the research is entirely secondary, and… Show more Have you made a New Year’s resolution to take your marketing efforts up a notch? Good for you. Here are seven changes guaranteed to give you better results in 2018. 1. Update your website. Has it… Show more Just when you’ve got a handle on marketing to millennials, it’s time to target a new demographic: Generation Z. Variously defined as born after 1996 or after 2000, by 2020, Generation Z will account… Show more When small businesses add content to their social media campaigns, they’re looking to do two things: 1. They want to talk to the audiences they already have. They want to remind customers that… Show more Black Friday is always crazy—both for consumers and retailers—and this year promises to be even wilder than usual. According to a survey by Natural Insight, 20% of consumers plan to do most of their… Show more Whether you own an e-commerce website, a brick-and-mortar retail store or both, succeeding in a rapidly changing retail marketplace is a challenge. Here are five consumer shopping trends you should… Show more Load more items How can a brick-and-mortar retailer convince e-commerce shoppers to get off their couches and into the store? Even if you sell online as well as in-store, there are compelling reasons for… Show more