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Joel Comm
This year CBS set their prices at more than $5 million for a 30-second slot during the Super Bowl. That works out at about $175,000 per second—and that’s only the broadcast price. The production cost… (Show more)
in Sales & Marketing
ritzparker
Every business strives for more exposure, increase in sales and a bigger customer base. However, business-growth demands sophisticated organizational skills and a lot of automated processes within… (Show more)
in Sales & Marketing
ritzparker
SEO or Google Ads (formerly Google AdWords); this is perhaps one of the hardest questions for small business owners where there is no definitive answer. When both these are powerful tools for… (Show more)
in Sales & Marketing
Analysight
There's no question marketing research can be expensive. Even if your company is doing it in-house, marketing research still requires time and staff. Even if the research is entirely secondary, and… (Show more)
in Sales & Marketing
Rieva Lesonsky
Have you made a New Year’s resolution to take your marketing efforts up a notch? Good for you. Here are seven changes guaranteed to give you better results in 2018.   1. Update your website. Has it… (Show more)
in Sales & Marketing
Rieva Lesonsky
Just when you’ve got a handle on marketing to millennials, it’s time to target a new demographic: Generation Z. Variously defined as born after 1996 or after 2000, by 2020, Generation Z will account… (Show more)
in Sales & Marketing
Joel Comm
When small businesses add content to their social media campaigns, they’re looking to do two things:   1. They want to talk to the audiences they already have. They want to remind customers that… (Show more)
in Sales & Marketing
Rieva Lesonsky
Black Friday is always crazy—both for consumers and retailers—and this year promises to be even wilder than usual. According to a survey by Natural Insight, 20% of consumers plan to do most of their… (Show more)
in Sales & Marketing
Rieva Lesonsky
Whether you own an e-commerce website, a brick-and-mortar retail store or both, succeeding in a rapidly changing retail marketplace is a challenge. Here are five consumer shopping trends you should… (Show more)
in Sales & Marketing
Rieva Lesonsky
How can a brick-and-mortar retailer convince e-commerce shoppers to get off their couches and into the store?   Even if you sell online as well as in-store, there are compelling reasons for… (Show more)
in Sales & Marketing
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