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People only read an average of 19 minutes a day, including texts, emails, social media posts, and books. As important as written communications are, other mediums are on the rise in terms of… Show more One of the best ways to get more customers for your small business is by cross-promoting with other small businesses. Big companies cross-promote all the time (such as fast-food operators offering… Show more With over 1 billion users, Instagram is just too big for businesses (even small ones) to ignore. The image-sharing platform, owned by Facebook, is a vital channel for connecting with customers,… Show more Do you remember the first season of the podcast Serial, way back in 2014? Not only was it a captivating story, but the show launched podcasting into the stratosphere, becoming “an event.” The… Show more You may have heard of bad bots which spam people or make fake accounts. However, not all bots are bad. There are good chatbots and legal chatbots as well. One of the most popular bots is the… Show more Every business strives for more exposure, increase in sales and a bigger customer base. However, business-growth demands sophisticated organizational skills and a lot of automated processes within… Show more This year CBS set their prices at more than $5 million for a 30-second slot during the Super Bowl. That works out at about $175,000 per second—and that’s only the broadcast price. The production cost… Show more Have you made a New Year’s resolution to take your marketing efforts up a notch? Good for you. Here are seven changes guaranteed to give you better results in 2018. 1. Update your website. Has it… Show more While many small business owners may understand the benefits of influencer marketing, the challenge is finding the right influencers with which to partner. It’s easy to look at a social media… Show more Load more items SEO or Google Ads (formerly Google AdWords); this is perhaps one of the hardest questions for small business owners where there is no definitive answer. When both these are powerful tools for… Show more