to follow, share, and participate in this community. Not a member? Join Now!
Authenticity is key in marketing to women. Look at how your brand or product can genuinely help and/or empower women while tapping into what they find valuable. And, what women value is pretty much… Show more I'm trying to decide if I should put my money into google ads, or facebook ads. My inbox got pummeled with emails about this workshop this morning and it seems alright -… Show more In marketing and business, we get quite caught up in all that’s come before, where we are, all our history. Yet there’s no greater enemy to small business than “that’s how we’ve always done it.” … Show more As I wrote this, the “chicken sandwich wars” were raging. Let me quickly catch you up: Fast food restaurant Popeyes released a chicken sandwich (they didn’t have one already?) and rival… Show more Josiah Wedgwood started the ball rolling. Back in the 1760s he added royal endorsements to his pottery to show customers they could trust his tea sets. In the early 1900s, Mark Twain put his name to… Show more I'm giving online marketing a go for my business. My kids tell me I NEED to be on facebook. I thought I'd share some resources that have helped me a bit, and hopefully people can add to the list!… Show more Just when you think you have a grip on demographic marketing along comes Generation C. Actually Gen C is not new—Brian Solis first introduced businesses to the “Connected Customer” in 2012, but… Show more People only read an average of 19 minutes a day, including texts, emails, social media posts, and books. As important as written communications are, other mediums are on the rise in terms of… Show more Online shopping just keeps growing. Last year, U.S. consumers spent over $513 billion on the Internet, an increase of more than 14 percent compared to 2017, according to figures released in March… Show more Load more items Ready to sell your business? Whether you want to retire, start a different venture or just take a break for a while, this is a good time to sell, according to BizBuySell’sInsight Report. Median sales… Show more