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Regardless of your industry, what you do, and where you live, when a crisis hits, it’s bound to impact you and your business. Here are my 7 tips for your social media channels during a crisis, which… Show more There are so many rules for email marketing. Send email on this specific day at this specific time (great if everyone you mail lives in the exact same time zone and industry). Email must be this… Show more Ever since Facebook introduced advertising, it has been met with a mixture of enthusiasm and a hint of annoyance from those bothered by interruptions in their feed. Regardless, the advertising… Show more Darth Vader, a Rabbi, and a talking bag of potato chips walk into a bar. The bartender says, “What is this? A joke?” I love this humor for two reasons: 1.) You can replace all 3 characters in… Show more Quick. You need to change something about how you communicate with your customers (and probably with your employees, as well). The thing is this: everyone’s overwhelmed with material vying for… Show more The short-form video-content platform Vine left the social-media space just over three years ago. Vine’s desire to stay true to the original concept – users record 6-second videos with cool tools and… Show more Beth had a new website built for her thriving legal practice last year. While the site is beautiful, website traffic and leads have completely dried up. She doesn’t understand what could possibly… Show more It’s easy to overlook YouTube as a business tool. Most people think of it as a place for unruly teenagers, cat videos and clips from Saturday Night Live so you never have to stay up late to see it… Show more Instagram has been testing what would appear to be a radical departure for the social network: removing likes. Facebook, which owns Instagram, is considering as well. Plus, there's buzz that Twitter… Show more Load more items When it comes to social media, there is never a shortage of new platforms, trends and tools to measure your efforts. It’s easy to jump on the bandwagon only to later realize you spent a lot of effort… Show more