As I wrote this, the “chicken sandwich wars” were raging. Let me quickly catch you up: Fast food restaurant Popeyes released a chicken sandwich (they didn’t have one already?) and rival…(Show moreShow less)
Josiah Wedgwood started the ball rolling. Back in the 1760s he added royal endorsements to his pottery to show customers they could trust his tea sets. In the early 1900s, Mark Twain put his name to…(Show moreShow less)
I'm giving online marketing a go for my business. My kids tell me I NEED to be on facebook. I thought I'd share some resources that have helped me a bit, and hopefully people can add to the list!…(Show moreShow less)
Just when you think you have a grip on demographic marketing along comes Generation C. Actually Gen C is not new—Brian Solis first introduced businesses to the “Connected Customer” in 2012, but…(Show moreShow less)
People only read an average of 19 minutes a day, including texts, emails, social media posts, and books. As important as written communications are, other mediums are on the rise in terms of…(Show moreShow less)
Online shopping just keeps growing. Last year, U.S. consumers spent over $513 billion on the Internet, an increase of more than 14 percent compared to 2017, according to figures released in March…(Show moreShow less)
Ready to sell your business? Whether you want to retire, start a different venture or just take a break for a while, this is a good time to sell, according to BizBuySell’sInsight Report. Median sales…(Show moreShow less)
You probably associate YouTube with music videos, children’s programming and strange influencers, yet the Alphabet property is as much a marketing channel as it is an entertainment channel. …(Show moreShow less)
When I was in law school, I took a class on how to run your own law office, and the topic on everyone’s mind was: where in the heck will we get clients? A few years later, as I started my own…(Show moreShow less)
One of the best ways to get more customers for your small business is by cross-promoting with other small businesses. Big companies cross-promote all the time (such as fast-food operators offering…(Show moreShow less)
Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.
Enclose your search phrase in quotes. Search will try to find content with those words in the order you enclosed them. A search for "marketing advice" is going to return content with the phrase "marketing advice".
Search for content that has certain words, but not necessarily all of the words in order. This is the most basic search. Simply enter your search terms. For example: accept credit cards This will search for documents containing the words accept, credit, and cards
Using OR. The OR operator links two terms and finds a matching document if either of the terms exist in a document. To search for documents that contain either "web design" or just "online marketing" use the query: "web design" OR "online marketing"
Using AND. The AND operator says that the search should return content in which all of the search terms are present. To search for documents that contain both "web design" and just "online marketing" use a search like this: "web design" AND "online marketing"
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