• The top 5 reasons you should hire a veteran for your small business

    by Steve Strauss   If you own a small business, one of the best ways to honor veterans this National Hire a Veteran Day (July 25) is to hire one. Indeed, while veterans returning to civilian life often have diff...
    Steve Strauss
    last modified by Steve Strauss
  • How to build and maintain a remote company culture

    by Steve Strauss   Here’s a quandary: How do you build and maintain company culture when your staff is working from home?   Having your team remain working from home might make sense. However, mainta...
    Steve Strauss
    last modified by Steve Strauss
  • How to Succeed on Facebook in a New Era of Privacy

    by Mari Smith   As Facebook continues to prioritize privacy, small- and medium-sized businesses can look at it as an opportunity to deepen relationships with prospects and customers.   In January, Mark Zuc...
    marismith
    last modified by marismith
  • How to gauge authenticity when choosing social media influencers

    by Mari Smith   The right social media influencer can bring much-needed attention to your small business. By introducing your business, product, or service to an influencer’s audience of raving fans, it ca...
    marismith
    last modified by marismith
  • How to Create Irresistible Offers for Facebook Ads

    by Mari Smith   The secret to creating engaging offers for your Facebook ads is not really a secret. It’s knowledge.   Know your prospects and customers, know your business, and know the value of exp...
    marismith
    last modified by marismith
  • The Facebook Sales Funnel

    by Mari Smith   In today’s noisy digital world, prospects and customers need between 13 and 20 touchpoints before committing to a purchase. You can’t just publish a piece of content on Facebook and h...
    marismith
    last modified by marismith
  • Tips for Using Video to Make a Sale

    by Steve Strauss   Let’s say you want to ask your customers and/or fan base to do something – buy a product, donate to a cause, click a link, whatever. Which of the below do you think would be more e...
    Steve Strauss
    last modified by Steve Strauss
  • Should I launch a small business podcast?

    by Chris Brogan   It’s easy to see why we forget about podcasts. Screens dominate our lives. We watch Netflix and YouTube on multiple devices. We skim (never read) articles on our phones (sometimes while w...
    Chris Brogan
    last modified by Chris Brogan
  • A Crisis Communication Plan for Small Businesses

    by Riva Lesonsky   For businesses of all sizes, but especially for small businesses without large cash cushions, the impact of a major crisis is enormous, affecting cash flow, sales, jobs and business survival r...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • The Value of Finding your North Star

    Before GPS there were the stars. That’s how people navigated their way by land and by sea. Specifically, they’d look for Polaris, aka the North Star, the brightest star in the constellation Ursa Minor (Lit...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • How Content Marketing Can Help Keep Your Business Healthy

    Defined as marketing “that involves the creation and sharing of online material” to generate interest in a product, content marketing has been around longer than you may recall.   Back in 2004, Merri...
    Rieva Lesonsky
    last modified by Rieva Lesonsky
  • Virtual Meeting Tips - Translating Live Events to Digital Platforms

    by Mari Smith   If you were already hosting live events, given the global pandemic and resulting lockdowns, you’re now faced with the new reality that you cannot gather your audience together in person. At...
    marismith
    last modified by marismith
  • How to Create a Digital Course to Encourage New Business Growth

    by Mari Smith   Have you taken an online course over the last few months? How about over the last several years?   There are numerous digital courses available, covering every imaginable subject and skill,...
    marismith
    last modified by marismith
  • Targeted, Digital Marketing Is a Must for Small Businesses

    by Steve Strauss   Advertising and marketing are so much better today than even a decade ago, and woe to the small business that is not taking advantage.   Example: I know a chiropractor who used to offer ...
    Steve Strauss
    last modified by Steve Strauss
  • Safeguarding a Legacy for the Fourth Generation

    How a New Jersey retailer reinvented itself during the coronavirus to keep the family business running  Oberg & Lindquist, a New Jersey-based home appliance retailer, has thrived as a family business for t...
    Bank of America SB Team
    last modified by Bank of America SB Team
  • Keeping the Team Together Through Crisis

    How an Arizona dentist protected her all-woman practice in the wake of the coronavirus Dr. Nikki Trombetta moved nine times in 16 years with her husband, an active-duty Air Force pilot, before their young family sett...
    Bank of America SB Team
    last modified by Bank of America SB Team
  • How to Use Slow Business Periods to Grow

    by Chris Brogan.   All of us experience slow seasons together. Yours might be different than mine, but it’s likely that we’ll be in it together. What matters most when business is slow is that we take...
    Chris Brogan
    last modified by Chris Brogan
  • The 8 Legal Tips Small Business Owners Should Know to Avoid Legal Trouble

    I was a full-time lawyer for over a decade and one thing that always surprised me was how often the people sitting across from me in my office should not have been there; a little legal education would have helped the...
    Steve Strauss
    last modified by Steve Strauss
  • Fall 2019 Small Business Owner Snapshot

    The bi-annual Small Business Owner Snapshot, conducted by Bank of America, explores the concerns, aspirations and perspectives of small business owners throughout the U.S. and across 10 major cities. The fall report e...
    SBC Team
    last modified by SBC Team
  • What Do you Want To Do With Your Business When You Want To Retire?

    My dad thought he had a foolproof plan for success. In his will, he divided his carpet warehouse five ways: one share each for each of his four kids and a fifth for his store manager who would run it until one or all ...
    Steve Strauss
    last modified by Steve Strauss