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by Steve Strauss If you own a small business, one of the best ways to honor veterans this National Hire a Veteran Day (July 25) is to hire one. Indeed, while veterans returning to civilian life often have diff... by Steve Strauss Here’s a quandary: How do you build and maintain company culture when your staff is working from home? Having your team remain working from home might make sense. However, mainta... by Mari Smith As Facebook continues to prioritize privacy, small- and medium-sized businesses can look at it as an opportunity to deepen relationships with prospects and customers. In January, Mark Zuc... by Mari Smith The right social media influencer can bring much-needed attention to your small business. By introducing your business, product, or service to an influencer’s audience of raving fans, it ca... by Mari Smith The secret to creating engaging offers for your Facebook ads is not really a secret. It’s knowledge. Know your prospects and customers, know your business, and know the value of exp... by Mari Smith In today’s noisy digital world, prospects and customers need between 13 and 20 touchpoints before committing to a purchase. You can’t just publish a piece of content on Facebook and h... by Steve Strauss Let’s say you want to ask your customers and/or fan base to do something – buy a product, donate to a cause, click a link, whatever. Which of the below do you think would be more e... by Chris Brogan It’s easy to see why we forget about podcasts. Screens dominate our lives. We watch Netflix and YouTube on multiple devices. We skim (never read) articles on our phones (sometimes while w... by Riva Lesonsky For businesses of all sizes, but especially for small businesses without large cash cushions, the impact of a major crisis is enormous, affecting cash flow, sales, jobs and business survival r... Before GPS there were the stars. That’s how people navigated their way by land and by sea. Specifically, they’d look for Polaris, aka the North Star, the brightest star in the constellation Ursa Minor (Lit... Defined as marketing “that involves the creation and sharing of online material” to generate interest in a product, content marketing has been around longer than you may recall. Back in 2004, Merri... by Mari Smith If you were already hosting live events, given the global pandemic and resulting lockdowns, you’re now faced with the new reality that you cannot gather your audience together in person. At... by Mari Smith Have you taken an online course over the last few months? How about over the last several years? There are numerous digital courses available, covering every imaginable subject and skill,... by Steve Strauss Advertising and marketing are so much better today than even a decade ago, and woe to the small business that is not taking advantage. Example: I know a chiropractor who used to offer ... How a New Jersey retailer reinvented itself during the coronavirus to keep the family business running Oberg & Lindquist, a New Jersey-based home appliance retailer, has thrived as a family business for t... How an Arizona dentist protected her all-woman practice in the wake of the coronavirus Dr. Nikki Trombetta moved nine times in 16 years with her husband, an active-duty Air Force pilot, before their young family sett... by Chris Brogan. All of us experience slow seasons together. Yours might be different than mine, but it’s likely that we’ll be in it together. What matters most when business is slow is that we take... I was a full-time lawyer for over a decade and one thing that always surprised me was how often the people sitting across from me in my office should not have been there; a little legal education would have helped the... The bi-annual Small Business Owner Snapshot, conducted by Bank of America, explores the concerns, aspirations and perspectives of small business owners throughout the U.S. and across 10 major cities. The fall report e... My dad thought he had a foolproof plan for success. In his will, he divided his carpet warehouse five ways: one share each for each of his four kids and a fifth for his store manager who would run it until one or all ...
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