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4 Posts authored by: Shama Hyder

Shama Hyder Headshot.pngManaging multiple clients is a challenge every business owner hopes to face at some point – having to balance managing that one big client you’re thrilled to have landed, and still getting everything done for all your other clients.   

 

On the one hand, you want to go all out for your biggest client to make sure you keep them happy. Crazy tight turnaround times? No problem! Tons of out-of-scope requests? Bring ‘em on! After all, they are paying you more, right? And you certainly don’t want to lose them.

 

But if all that extra work causes you to start neglecting other clients, it won’t be long before your biggest client is your only client – and that can be disastrous.

 

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So how can you find balance and keep everyone happy, from your biggest to your smallest client? Here are my top three tips:

 

1. Get Really Organized

If you were already juggling multiple clients before you closed the deal with your biggest, then already have an organizational system in place that works for you. But when you’re dealing with all those clients plus a big one that may take up as much bandwidth as several others, you’re going to have to get hyper-organized.

 

Without a tool that lets everyone involved clearly see tasks and deadlines, as well as communicate with each other, things will eventually start slipping through the cracks. And without a solid time management plan for yourself and your team, you’ll have difficulties fitting in all that extra work. Try online tools like Basecamp or Trello, and time management apps like Toggl or Focus Booster

 

2.  Have a Backup Plan for Your Backup Plan

At some point, there will come a day when your biggest client hands you a huge project due tomorrow, three of your other clients have urgent work they need completed, and a fourth one urgently needs you to adjust a project you thought was complete. Two of your employees will call in sick, and some tool vital to the running of your business will break down. When that day comes, no amount of tearing your hair out will make your resources stretch enough to do it all.

 

29459868_s.jpgRELATED ARTICLE: THE EMERGING TECH THAT COULD BOOST YOUR SMALL BUSINESS

 

That’s why it’s vital to have a multi-layer backup plan in place. Try out freelancers and contractors before you need them, and find out what their availability is like, so that you know who you can call to get the job done when you’re in a pinch. Decide on an overtime policy, in case you have to ask your team to work extra hours. And find solid workarounds or replacement options for your tools before they die on you. Without a plan in place, things can quickly start crashing down all around you. 

 

3. Be Proactive

As much as it’s a business cliché, it’s still true – being proactive is one of the best ways to ensure that you always meet your clients’ expectations.

 

Anticipate issues that might arise in advance, and work them into your contract so that all your clients, big and small, know from the outset what they can and can’t ask for. That’s not to say you can’t go above and beyond if you determine you have the resources – but then the client will recognize that you’re going the extra mile for them, and appreciate you all the more for it. Ask clients often for information on any upcoming projects, and remind them of the lead time you need to get it done, so that you can work bigger projects into your schedule more easily.

 

By getting organized, putting a backup plan in place, and being proactive, you’ll be able to handle your biggest client and all your regular clients so well that you just might gain a few more of those big clients – and what a great problem to have!

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Shama Hyder Headshot.pngWhere do you see yourself in 5 years? It’s a time-worn question, but there’s a reason it’s heard so often. Looking to the future is an effective way to sharpen your focus on the preparations that need to be made in the here and now.

 

But what if we look 20 years into the future? Where do you see your small business two decades from now? What role will technology play in your company’s day-to-day operations, and how will that affect your business model?

 

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Bank of America asked small business owners those very questions, and the newly released Small Business Owner Report details their responses. Overwhelmingly, entrepreneurs from every industry predicted major changes in the way they would be doing business 20 years from now. Here’s a look at their top 3 predictions.

 

1. Virtual Offices

Nearly half of respondents (49%) saw virtual offices as the wave of the future, with physical offices taking a back seat. And with good reason – already today, a growing number of small businesses are taking advantage of the benefits a virtual workplace provides. Besides the obvious cost savings, virtual offices allow companies to hire the best talent available, regardless of their location, and studies have shown again and again that remote workers are actually more productive than in-office workers – not to mention happier.

 

2. Automation

A significant amount of business operations would be handled via automation in the future, believed 42% of small business owners. This is already a trend we see everywhere today, in areas ranging from automated marketing apps to automation in enterprise resource planning, and with the rise of AI tech, such as IBM’s Watson, it’s bound to be a major factor in business operations by the time 2037 rolls around.

 

RELATED ARTICLE: THREE IDEAS FOR WOMEN BUSINESS LEADERS TO HELP OTHERS FOLLOW THEIR PATH

 

3. Going Paperless

How many bills do you still receive as physical letters in the mail? If you’re like many Americans, the answer is not many. Going paperless is a popular choice among consumers, and increasingly, among businesses, as well. With the advent of cloud storage and even backup- and disaster recovery-as-a-service, 42% of respondents said there’s no need to keep hard copies of most files anymore. Virtual files can be stored more securely and are easily accessed – and as a bonus, the environment stands to benefit, too.

 

61073755_s.jpgOne interesting point to note, however, is the fact that most small business owners surveyed did not think that this future was inevitable. A whopping 75% agreed that encouraging innovation in the workplace was a priority in order to bring businesses into this brave new world. And in fact, 77% felt strongly that this would be a key contributor to future business success.

 

So where do these small business owners see themselves in 20 years? Saving time and money while boosting productivity by working from home, taking advantage of automation, and going paperless. And they’re not waiting around for the future to come to them – they’re actively pursuing it, encouraging a culture of innovation in their companies. So now the only question is: Where do you see yourself in 20 years? And what are you going to do to get there?   

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.        

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Shama Hyder Headshot.pngWhen you’re getting ready to make a big purchase or sign up for a service, what’s the first thing you do?

 

You check out your options online, of course.

 

First, you likely check to see who the players are in the industry you’re looking at. Next, you might visit company websites, blogs, and social media pages to get a feel for which ones would be the best fit. Then, you look at reviews to narrow down the field even further.

 

And what is it exactly that you’re looking for as you do your research? A company that provides what you need, within your budget.


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But if that still leaves you with a choice, then what is the deciding factor for you? Whether it’s a Yelp page full of rave reviews or a truly authentic blog that gives insider peeks at the company culture, the key to attracting customers in the digital age is projecting transparency and earning trust.

 

Anyone can create a professional-looking website, and today it’s almost a given that a company’s blog and social media pages will be full of informative posts. The real differentiator is a digital marketing strategy that places a high value on making sure consumers feel they can trust your brand, through transparency and social proof.

 

Here are 3 important elements to incorporate into your strategy to ensure that consumers choose your business every time.

 

1. Authentic Behind-the-Scenes Content

Of course, you’ve got to provide information about your products or services on your website – but don’t stop there. Consumers don’t want to do business with a faceless company hiding behind the polished façade of their site; they want to feel a personal connection with the real people behind the brand in order to trust them enough to buy from them.

 

RELATED ARTICLE: AVOID THE 5 COMMON DIGITAL MARKETING MISTAKES YOU MIGHT BE MAKING

 

In order to give people that feeling of connectedness, trust and transparency, you’ve got to open up and let them see behind the curtain. Share your company manifesto in your blog. Tell the story of why and how you got into this business in an informal Facebook Live video. Post pictures of your employees goofing off on Instagram. The more consumers feel that they know the real you, the more they’ll trust you.

 

66068892_s.jpg2. Influencer Backup

Social proof is one of the most effective marketing tactics – because everyone believes word-of-mouth advertising over what a company says about itself. That’s why reviews on an independent site like Yelp are so powerful – you know they’re from real people and haven’t been edited. But it’s even more effective when a well-known online industry influencer, someone who is considered an expert in the field and already has consumers’ trust and respect, gives your company a good review.

 

By recruiting influencers to your cause, you earn instant trust for your brand among their followers. Find the influencers your target audience follows, and reach out to them to see if they’d be willing to partner with you. Maybe they can write a blog post reviewing your product or service in exchange for some freebies, or maybe they can hold a giveaway on Facebook in exchange for pay. It’s worth every penny, because the ROI is substantial.  

 

3. Radical Transparency

Unfortunately, as much as we might like them to be, people and companies aren’t perfect. There will inevitably be times when a customer has a bad experience and then posts a negative review. But although the natural instinct is to want to delete or contest anything negative, in today’s digital climate, that can hurt more than help.

 

Instead of rushing to disavow negative comments, rush to apologize and make it right. Demonstrate publicly how your company handles less-than-stellar customer experiences, and you’ll not only improve the situation with that one customer – you’ll be attracting new customers with your openness, honesty, and willingness to fix mistakes rather than cover them up.

 

By taking every opportunity to showcase the real people behind your company in an authentic way, working with trusted influencers to show their followers that you can be trusted, too, and being completely transparent, even when it comes to negative reviews and comments, you’ll be creating an online presence that allows consumers to feel they can trust your brand. And that, more often than not, leads directly to a customer relationship that lasts.      

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

                 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

Shama Hyder Headshot.pngIf you happen to take a stroll around Manhattan anytime this month, you might just notice that a new neighbor has taken up temporary residence next to the famous Wall Street bull statue – a bronze statue of a little girl, hands on hips, standing strong as the wind whips her hair and dress while she defiantly faces down that bull.

 

Commissioned by State Street Global Advisors - the third largest asset manager in the world - this little statue carries a weighty message to the companies held in its index funds and beyond: Put more women on your boards, or your place in our funds will be at risk.

 

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With so many company boardrooms being dominated by all male or mostly male boards, this message could open up a myriad of opportunities for the women who are well-positioned to take their places in those leather chairs.

 

Women already in positions of leadership should work to keep this positive momentum going, and help to inspire both the women currently in the workforce and the next generation of women, to continue to reach for these new heights.

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Here are three concrete ways you can make a tangible difference in the advancement of women, too.

 

1. Mentor someone. As you worked your way up into a leadership position, there was most likely someone who helped you on your way— through encouragement, advice or simply by example. Be that person for someone else. Find a go-getter in your company or an ambitious young woman still in school, let them know you see their passion, and give them tips from your experience to help them on their way. You could even join a formal mentoring group to be matched with someone for a more structured give and take – or start one within your own company! That personalized attention and support can mean the world to a woman determined to make it to the top.    

 

2. Share your story. Stories fire up the imagination and there’s nothing more inspiring and energizing than hearing the story of someone just like you who overcame the odds and reached the same goal you’re striving for. Call local high schools and colleges and offer to speak to groups of young women…join local women’s business organizations and volunteer to give talks…you could even sign up to speak at major national women’s conferences.  By sharing your own success story with other women, you’ll be letting them know it’s possible and giving them a guide to success they can tweak to fit their own situations.

 

RELATED ARTICLE: RECIPE FOR SUCCESS: FAMILY, COMMUNITY GROW HISPANIC SMALL BUSINESS OPTIMISM

 

3. Sponsor school events. Unfortunately, entrepreneurship and business leadership are not subjects taught very often in schools. But you can help to remedy that by contacting your local middle and high schools and offering to sponsor a girls’ business leadership workshop. Host a group of specially chosen girls in your offices, invite speakers, and let them do some hands-on activities to spark that passion and get them thinking about all the possibilities open to them. Being a part of such a unique program is certain to place those girls firmly on a path to leadership.

   

As women business leaders, we lead incredibly busy lives. But by taking just a little time every so often to give back and offer a helping hand to those women just beginning to climb the ladder, we’ll be making a difference not just in their lives, but also in our society. 

 

About Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

 

Web: www.shamahyder.com or Twitter: @Shama.

You can read more articles from Shama Hyder by clicking here

 

Bank of America, N.A. engages with Shama Hyder to provide informational materials for your discussion or review purposes only. Shama Hyder is a registered trademark, used pursuant to license. The third parties within articles are used under license from Shama Hyder. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.

 

Bank of America, N.A. Member FDIC.  ©2017 Bank of America Corporation

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