“Live as if you were to die tomorrow,” Mahatma Gandhi said. “Learn as if you were to live forever.” rieva virtual life pic.jpg

I view these words as a challenge of sorts—and try to learn as much as I can every day.

There are plenty of ways to always learn: reading, listening to podcasts and attending conferences among them.


To maintain your entrepreneurial edge during coronavirus, check out this list of books, podcasts and conferences to help you maintain your entrepreneurial edge.


Listen Up: Podcasts


Since I’m relatively new to the world of podcasts—and just launched my own, I asked JJ Ramberg, serial entrepreneur, journalist, former host of the Your Business television show and cofounder of Goodpods, a new social network dedicated to podcasts—where you can follow your friends, influencers and favorite podcasters to see what they’re listening to, for advice. Here are JJ’s recommendations of podcasts for small business owners.


  • HBR Ideacast: A weekly podcast hosted by Alison Beard and Curt Nickisch, both senior editors from the Harvard Business Review. Topics: Interviews with the leading thinkers in business and management.


  • How I Built This with Guy Raz: The podcast from NPR examines the stories behind some of the world’s best-known brands. Topics: Interviews with “innovators, entrepreneurs and idealists.” And a special shorter segment, “How I Built Resilience” featuring conversations with founders and entrepreneurs about “navigating these turbulent times.”


  • Masters of Scale: The podcast, hosted by LinkedIn cofounder Reid Hoffman, focuses on business growth strategies. Topics: Hoffman describes it as showing “how companies grow from zero to a gazillion.” Guests include business luminaries like Bill Gates, Arianna Huffington, Marissa Mayer, and the founders/cofounders of Etsy, Shopify, Rent the Runway and Airbnb.


  • RISE Podcast: This weekly podcast, hosted by leadership expert Rachel Hollis, offers “tangible and tactical tools for your life.” Hollis wrote the New York Times best-selling book Girl, Wash Your Face and runs The Hollis Company with her husband. Topics: leadership, interviews with authors, business and personal development leaders and snippets from her continuing entrepreneurial journey.


  • School of Greatness: Hosted by Lewis Howes, who started his business career (he formerly played Arena Football) by training sports professionals to use LinkedIn, among other tips. . Howes’ book, The School of Greatness was a New York Times bestseller. Topics: Interviews with leaders in the fields of entrepreneurship, health, athletics and more.


  • The GaryVee Audio Experience: Hosted by Gary Vaynerchuk, chairman of VaynerX, a media and communications holding company and the CEO of VaynerMedia, an advertising agency. Topics: Episodes of the #AskGaryVee Show, highlights from his DAILYVEE documentary video series, keynote speeches on marketing and business, and interviews and fireside chats.


Reading List



  • Driving Innovation from Within: A Guide for Internal Entrepreneurs. This book, by Dr. Kaihan Krippendorff, an expert on growth strategies and innovation, dispels the notion that visionary startups are the disruptors fueling innovation. Instead, he maintains intrapreneurs, not entrepreneurs are responsible for some of the greatest innovations, such as mobile phones, personal computers and email. The book gives businesses a framework to drive growth by “activating employee-driven innovation and entrepreneurship.


  • Fix This Next: Make the Vital Change That Will Level Up Your Business. Do you know what the biggest problem in your business is? Bestselling author Mike Michalowicz contends most business owners don’t know how to properly prioritize their problems, so the real issues never get addressed. Michalowicz, a serial entrepreneur, created a system to help business owners identify what needs to be “fixed next” so you can propel your business forward.



  • Selling Naked: A Revolutionary Approach to Launching Your Brand Online. Written by Jesse Horwitz, the cofounder and co-CEO of Hubble Contacts, a direct-to-consumer (DTC) eyewear brand, this book explores the DTC trend, explaining how to start and grow an e-commerce brand via social media platforms. When he launched Horwitz got 2,000 signups in four days, enabling him to raise $3.5 million in seed capital. If you want to launch a DTC company, you’ll find this book a useful guide.


Virtual Conferences






  • MozCon: Search Engine Optimization (SEO). July 7-8 (tentative).





About Rieva Lesonsky


Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.Rieva headshot.png/servlet/JiveServlet/downloadImage/38-3367-416250/Rieva+headshot.png


Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.


Web: www.growbizmedia.com or Twitter: @Rieva

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Bank of America, N.A. engages with Rieva Lesonsky to provide materials for informational purposes only, and is not responsible for, and does not guarantee or endorse any of the third-party products or services mentioned.  All third-party logos and company names mentioned herein are the property of their respective owners and are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America, it's affiliates, nor their employees provide legal, accounting and tax advice.


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