What the post-coronavirus world will be like is fodder for constant discussion, but today small business owners continue to work to find solutions that help keep budgets in line.Cost sharing.jpg


One way small businesses can get creative is with cost-saving strategies. Partnering with other small businesses for cost-sharing is one way to save money while the world gets back on its economic feet.


What is Cost-Sharing?


Cost-sharing is “a process wherein two or more entities work together to secure savings that one alone would be unable to obtain,” according to the Inc.com Encyclopedia. For most small business owners, health insurance is probably the most familiar example of cost-sharing—micro-businesses with one or two employees can better afford health insurance by joining a group plan comprised of many small businesses.


But there are other cost-sharing partnership possibilities to help small business owners save on operational costs. Here are a few ideas:


  • Access to technology: With more business owners and employees working from home, you may find other businesses looking for access to your business’s high-speed internet, computers, or even your office’s copiers. By offering your business equipment to others in need you may be able to barter other services or charge a small fee to help defer the costs of your Wi-Fi and other utilities.
  • Marketing: Finding and sustaining new customers might seem like an insurmountable feat during these crazy times, but by reaching out to fellow owners in the same boat you may find the process not as difficult. Cost-sharing on flyers, direct marketing brochures, social media campaigns, and more could open a new target market lasting well beyond the pandemic period.
  • Supplies: Many business owners are struggling to find new suppliers. By cost-sharing, you and your partner businesses can save by ordering discounted bulk orders while also discovering new supply chain sources in your local community.
  • Distribution: There are several ways to join forces to get your products in the hands of customers. And while the arrangement may only be temporary, once you set up the partnership, you might find it works for you on a more permanent basis. Food businesses, for instance, are finding it cheaper to sign up with delivery services like  Postmates, Grubhub, Uber Eats, and DoorDash rather than hiring extra delivery help. You can also “cost-share” with customers by making more of your business self-serve and DIY. Salons, for example, can package to-go hair treatments instead of doing the service themselves.


Finding a Cost-Sharing Partner


In times of crisis people often step away from being competitive and embrace the concept of “coopetition”— cooperating with your competitors. It shouldn’t be hard to find other businesses to start a cost-sharing partnership with. Call or email your city’s business development office, post a message on your website or social media platforms or ask your current suppliers for partner recommendations.


The key is to make sure the agreement is clearly defined, meaning the terms are detailed and there is an end date to the agreement. Like any contract, everyone’s obligations and responsibilities should be spelled out and as well as courses of action should the partnership need dissolving. Ask your attorney to look over the agreement in case there are scenarios or events you haven’t covered.


Cost-Sharing and the IRS


It’s a good idea to also have your accountant look over your cost-sharing agreement to see if the IRS would consider the partnership a bartering arrangement.


The bartering the IRS cares about is for the exchange of goods or services in the commercial sector. If you use a bartering exchange, the exchange is required to report the transaction and can guide you through the correct reporting process. If you set up the bartering transaction yourself, you must include the transaction as gross income. You can find more information on the IRS website.


About Rieva Lesonsky


Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has apRieva headshot.pngpeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah


Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.


Web: www.growbizmedia.com or Twitter: @Rieva

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Bank of America, N.A. engages with Rieva Lesonsky to provide materials for informational purposes only, and is not responsible for, and does not guarantee or endorse any of the third-party products or services mentioned.  All third-party logos and company names mentioned herein are the property of their respective owners and are used under license from Rieva Lesonsky.


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