So, if consumers can’t come to you, are you prepared to bring your products to them? Here’s how:
There are plenty of existing food delivery services in many American cites to choose, and the main players are offering incentives to businesses and consumers.
Here’s a sampling of what’s available at press time:
The company launched an #OpenForDelivery campaign, reminding consumers that restaurant delivery is safe and that restaurants need orders. The campaign includes social media posts, listing DoorDash and its competitors.
DoorDash announced “a package of commission relief and marketing support for new and existing DoorDash partner restaurants to help them generate up to $200 million in additional sales this year.” The program includes:
- Through the end of April, independent restaurants in the U.S., Canada, Puerto Rico, and Australia can sign up for free with DoorDash and Caviar and pay zero commissions for 30 days. Merchants will not be asked to pay anything back.
- Existing DoorDash and Caviar restaurant partners won’t have to pay commission fees on pickup orders so customers can spend less time in the store. They are “also providing additional commission reductions for eligible merchants already on DoorDash.
- To incentivize consumers, DoorDash has added over 100,000 independent restaurant partners to DashPass, their subscription program which offers $0 delivery for consumers for free.
Grubhub is deferring commission fees for impacted independent restaurants to help “increase restaurants’ cash flow.” They are “also matching all promotions run by independent restaurants, to help make their investments in growth twice as effective.”
Postmates launched a Small Business Relief Pilot program for small businesses so they can more easily use their platform. The program will temporarily waive commission fees for businesses in some markets. They are talking to restaurant associations and city governments around the country to assess how to build on this and support local restaurant corridors.
In their statement Uber Eats says they’re “working urgently to drive orders towards independent restaurants…, to help make up for the significant slowdown of in-restaurant dining.”
To drive consumer orders, Uber Eats has waived the delivery fee for the more than 100,000 independent restaurants they feature and launched a daily dedicated marketing campaign promoting delivery from local restaurants.
They’ve also rolled out a new payment option for restaurants, allowing them “to opt into daily payments on all Uber Eats orders, rather than the typical weekly billing cycle.”
Several national retailers are offering curbside pickup for products bought online. Small business can easily adopt this practice. Post information on your website that you’re offering curbside pickup. Customers order online, pay and indicate they want curbside pickup. You process the order and then send an email or text that the order is ready for pickup.
When customers pull up to your place of business, they call you, and their products are brought outside and, in many cases, placed immediately in their trunk. No contact is made. Some independent bookstores are offering this option.
Other delivery options
If you’ve previously relied on services like Task Rabbit to deliver your products locally, Task Rabbit is now “asking clients to request contactless tasks.” That can still work for your business, however, the company says, “By requesting a contactless task, clients and Taskers agree to maintain a safe six-foot separation. For example, a client can request that a Tasker delivering essential food or medications leave them in a safe place at your door. Contactless tasks can be requested in the booking details or when chatting with your Tasker.”
Local entrepreneurs can team up with other local businesses and form your own local delivery service that can be used to deliver food or other products. Contact your local chamber of commerce, city government or its economic development agency to see if they can offer assistance.
About Rieva Lesonsky
Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah./servlet/JiveServlet/downloadImage/38-3367-416250/Rieva+headshot.png/servlet/JiveServlet/downloadImage/38-3364-414071/Rieva+headshot.png
Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.
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