“I’ve often looked at something and thought that if it was just tweaked a bit, it could be a whole lot better,” said Elizabeth Foster, founder of Maison Visionnaire.



Foster owned a home fragrance business in the United Kingdom before selling it and moving to the south of France for several years.  She learned a great deal from her frequent visits to Grasse, in the hills north of Cannes, a long-established fragrance center.  When she moved to the U.S. in 2014, Foster started a new fragrance business, Maison Visionnaire.


Through much trial and error, Foster started developing a new kind of diffuser for the home.


“When you invent something there are always so many ‘trials’ that you have to go through,” she said. “We trialed many different fragrances, making sure they not only smelled fantastic, but that they kept smelling fantastic. We trialed various bottles – which ones didn’t topple over? We trialed different inserts to stop our designs from falling to one side.”


Foster wanted to know what people liked and “what did they love?”


Maison Visionnaire invented a product called a Composite Diffusion Fiber.  She called it “magic” as it  looks beautiful yet it also “acts as the fragrance ‘engine’ and constantly delivers fragrance until the bottle is empty.”



In July,  Foster launched her new product line of scented art diffusers and candles.


In addition to running her company, Foster is the newly installed president of the New York City chapter of the National Association of Women Business Owners (NAWBO).  NAWBO was founded in 1975 with the vision to “propel women entrepreneurs into economic, social and political spheres of power,” and represents over 10 million women-owned businesses in the U.S.


Read our interview with NAWBO CEO, Jen Earle.


See the Scented Art Diffusers on Instagram @maisonvisionnaire


Learn more about NAWBO at www.nawbo.org.


Video transcript:


[Elizabeth Foster] Women still face a lot of problems when starting a business. The percentage of women's small businesses is huge and definitely on the increase. So those women need to be taken seriously.



Elizabeth Foster

Founder, Maison Visionnaire

President, National Association of Women Business Owners NYC

Bank of America Customer



I'm Elizabeth Foster, I'm the founder of Maison Visionnaire and I'm also the president of NAWBO New York City.


Maison Visionnaire is a home fragrance company. We specialize in scented art diffusers.


When I first came to America, the bank that opened the door to me was Bank of America. They actually offered me a credit card, which completely changed everything.


I'm very proud of the work that I've done, but I'm also really proud of what I do with NAWBO. NAWBO is the National Association of Women Business Owners. We support women growing their businesses, anything from a solopreneur up to a multimillion-dollar business.


Bank of America supports NAWBO in various ways. One is that they are a sponsor of the national conference, and another is that they’re a supporter of the national and all of the local


One of the best parts about being in the NAWBO community are the amazing women that I meet and that I connect with both on a personal level and on a business level.


I would like the power to support women business owners to have an equal place, and support them in growing their businesses.


End Card:

What would you like the power to do?

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