Just like students get summer homework, here are summer reading suggestions for you, the small business owner I chose books that were not only filled with great advice for entrepreneurs, but ones you can dip into for easy, but informative, summer reading.
Authors: Jim Clifton and Jim Harter
How should we prepare for the future of work? The premise ofIt’s the Manager, which is based on Gallup’s 30-year study of the workforce (over 37 million people were surveyed), is that while we continue to worry about the decline in global productivity, we’re ignoring the best solution—managers. In fact, the authors (Clifton is the Chairman and CEO of Gallup; Harter is Gallup’s Chief Scientist, Workplace) maintain the single biggest factor in determining your company’s success is the quality of your managers.
Because the book is from Gallup, it uses data to explore the challenges and offer solutions. The research shows they key to business success today is aligning a company’s purpose and culture with the needs and wants of today’s employees, who want work with a deeper purpose.
The book is intentionally written for busy business people. Harter says, “Instead of …setting aside big chunks of time to read the book from start to finish,” you can read the relevant discoveries when an issue arises.
Author: Jim Collins
Jim Collins has written six books that have sold more than 10 million copies, including the iconic Good to Great. That book focused on seven principles, including the concept that good-to-great transformations aren’t caused by a “single defining action.” Rather, success stems from “the flywheel effect,” which Collins likens to the act of pushing a “giant, heavy flywheel” forward. First it takes great effort, but as you keep pushing the flywheel builds its own momentum until it’s almost unstoppable. For example, Collins explains, offering lower prices to encourage customer visits was Amazon’s flywheel.
The publisher labels Turning the Flywheel as a “monograph to accompany Good to Great.” The book is only 40-some pages long—so it’s ideal for summer reading – yet Collins covers a lot, explaining the steps involved in discovering, maintaining and extending your own flywheel.
Author: Guy Kawasaki
Full disclosure: I am a long-time fan of Guy Kawasaki, having read his The Art of the Startmore than a few times. Wise Guyis Kawasaki’s most introspective book, covering topics ranging from business skills to moral values to parenting.
The book is not written in a traditional style, making it easy to pick up and put down. There are numerous “Wisdom” sidebars, which alone make the book a worthwhile read. One of my favorite stories involves a Dutch bike company which noticed 25 percent of its boxes were being damaged in shipping. They solved the problem by putting pictures of widescreen TVs on the bike boxes, because apparently workers are more careful when shipping TV sets.
Kawasaki says his goal for writing Wise Guywas to “help you live a more joyous, productive and meaningful life.” To help us do that he uses examples from his life. To underscore the “you’re never too old to learn something new” trope, for instance, Kawasaki talks about his adventures when he took up surfing at age 62.
Authors: Eric Schmidt, Jonathan Rosenberg and Alan Eagle
While not a household name to most of us, Bill Campbell has coached business people we’re all familiar with, including all the authors (Schmidt is the former CEO of Google and executive chairman of Alphabet, Google’s parent company).
Campbell, a former college football coach who died in 2016, was known as Silicon Valley’s preeminent executive coach. The book’s title pays tribute to Campbell’s success—he helped build corporate giants like Google, Intuit and Apple, creating over a “trillion dollars in market value.” The authors talked to more than 80 of Campbell’s clients, including Facebook’s Sheryl Sandberg, Yahoo’s Marissa Mayer, Susan Wojcicki, the president of YouTube and Brad Smith from Intuit about the lessons Campbell taught them.
Campbell believed in only coaching the coachable. What makes a person coachable? “Honesty, humility, the willingness to persevere and work hard, and a constant openness to learning.” If you’re coachable, there’s a lot to learn in this book.
About Rieva Lesonsky
Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.
Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.
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