In a previous story, we discussed how to find your target audience on social media. Now, you need to entice your audience to visit your store and become paying customers.
Here are five key strategies for getting online shoppers to your brick-and-mortar store:
1. Offer exclusive store discounts
Create discounts that can only be redeemed in store. This shows that you value your online community and wish to reward them for their loyalty. At the same time, it encourages your community to visit your store offline. To add a sense of urgency, consider adding a time limit or create a mini-event offline to add to the experience.
2. Utilize Instagram shopping pins
If you qualify, use Instagram shopping pins. This will allow you to sell your offline items online. To learn more about this, you can read my post on How To Sell Your Products On Instagram.
3. Answer Q&As in your Facebook and Instagram Stories
When you answer every objection your customer has, you help them to reach a positive buying decision. By encouraging your online community to ask you questions and being transparent in your response, you help build trust, provide value and show people why you are a company in which they would want to invest their money.
4. Include clear calls to actions
When people are scrolling on social media, they aren’t in a ‘buyer’s mode’. Your audience isn’t going to take the desired action unless you ask them to. Be clear in inviting your online audience to come and check out your store with clear calls to actions on a consistent basis. Back this up with reasons to visit each time for the greatest impact.
For example, ‘Come and check out our Fall collection,’ or ‘Enjoy a warm cup of hot chocolate this rainy Sunday.’ It goes without saying that by setting aside a small budget for Facebook and Instagram ads, will enhance the results you can achieve with your direct promotions.
5. Promote offline
Just as you are trying to attract your online shoppers to your offline store, you are also trying to encourage your offline shoppers to interact with you online. If you can build an online audience out of your current customers, you can attract new people through social proof and the engagement they provide.
Your social media accounts should become an extension of your customer service. They should be part of your customer’s experience. If you can build a like-minded community of people and a culture around your brand, your customers become even more invested. Not only will they visit your store; they’ll bring their friends with them!
About Mari Smith
Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.
Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.
Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.