Small Businesses should leverage social media marketing to grow sales. Facebook marketing expert Mari Smith offers two essential tips all business owners should use in the latest podcast episode of “The Heartbeat of Main Street.”
“The Heartbeat of Main Street” delivers timely insights tailored to the needs of small business owners and entrepreneurs. Featuring a rotating line-up of small business experts and industry leaders – and covering a range of topics – each episode explores the trends that have an impact on revenue creation for small business owners.
The series is hosted by ForbesBooks, and more information can be accessed through a dedicated home page. New episodes will appear regularly on the Small Business Community podcast page. Be sure to check back often – so you don’t miss a beat.
Gregg Stebben: Welcome to “The Heartbeat of Main Street” brought to you by ForbesBooks and Bank of America. Mari Smith joins us with two essential social media tips you can quickly put to work in your business today. Mari is often called the queen of Facebook marketing. IBM says she is one of seven women who are shaping digital marketing and she is a Forbes perennial top social media power influencer. Mari, thanks so much for joining us.
Mari Smith: Thank you Gregg. I'm delighted to be here.
Gregg Stebben: Mari, you are the author of The New Relationship Marketing and Facebook Marketing: An Hour a Day, and you are also a columnist for Bank of America. So you talk with small business owners about social media marketing every day. What are the two most essential social media marketing tips all small business owners should put to work in their businesses, literally today, right now?
Mari Smith: Right now, I tell you what Gregg, the number one thing that I see small businesses doing incorrectly is not having crystal clarity on their target audience. So that's number one. When you get super, super clear on who you're wanting to reach, who your customer avatar or avatars are, that will go a long way to inform the type of content that you create, and your messaging, and then definitely your ad targeting. When you're doing your Facebook and Instagram ads, you want to be able to know who am I speaking to, what are their interests or demographics and so forth. Really, really critical.
I would say number two is to focus on creating roughly 80% of your posts for Facebook as video content. Facebook is really favoring video content, and the good news is you don't have to be on camera if you don't want to. You can use tools and repurpose and reuse different videos and different formats and use them across other social channels. My favorite video tool is simply called wave.video. That's wave.video.
Gregg Stebben: We know that if we go to your website, and to your Facebook page, and if we go to your Twitter account, we're going to see great examples. Tell us where we should go, your website address, your Twitter handle, your Facebook name, so we can come find you and learn more.
Gregg Stebben: By the way, just to add a fine point to that, Mari is M-A-R-I, Smith, S-M-I-T-H, Mari Smith. Mari, thanks so much for joining us.
Mari Smith: My pleasure.
Gregg Stebben: For more great tips from Mari and other small business experts, check out Bank of America's online Small Business Community at bankofamerica.com/sbc.
Learn more about video marketing. Visit these articles on the Small Business Community.
- 3 Social Video Marketing Tools to Grow Your Business by Mari Smith
- The Importance of Video Marketing by Joel Comm
- How to use Compelling Video On Social Media for your Small Business by Mari Smith