Since 2012, “Giving Tuesday” has taken place on the Tuesday following Thanksgiving. After all of the focus on shopping around that time – what with Black Friday, Small Business Saturday and Cyber Monday – Giving Tuesday is a welcome respite; a day for individuals and businesses to give back to their community.
It’s not surprising that small businesses are typically enthusiastic about participating in Giving Tuesday: After all, small business people are generally highly idealistic. (You have to be if you are going to quit your job and start a business from scratch.) But, beyond that, small business people also know if it were not for their tribe and community, they would not be in business for long. So, when it comes to giving to the community, small businesses know it is important to give back.
How, you ask? Here are some ideas as to how your small business can give back to your community – on Giving Tuesday, and indeed throughout the holiday season.
1. Team up: Last year on Giving Tuesday, Tadlock Roofing partnered with Boys Town, a national nonprofit that supports children, families and communities. Tadlock Roofing offered to match donations to Boys Town up to $10,000, and additionally, the President of the company agreed to jump out of a plane if they met their goal. Sure enough, the President of Tadlock Roofing was captured jumping out of a plane to show that the sky’s the limit to give back.
2. Encourage a community service day or days: Many local non-profits are now, in anticipation of Giving Tuesday, creating giving events for that day. See what is happening in your area and help out. Here are some examples.
More broadly, Giving Tuesday does not have to be confined to that one day. Employees love being able to volunteer, especially around the holidays, so a great way to give back is to offer your team paid time off to do volunteer work within the community. Contact local food banks, senior centers, and elderly services to see where there might be volunteer opportunities.
3. Give a percentage of your sales to charity: Pick a cause that you like, that inspires your team, and which will resonate with your customers, and then pledge to set aside profits for that Tuesday to that group or charity. Yes, it is nice that that will be tax deductible, but what is even nicer is the good you will do and the goodwill you will foster.
4. Offer special discounts for the elderly, the disabled, and those in need: Offering special discounts to these groups is another way to do well by doing good. It would be a win-win for all concerned.
5. Organize a food drive to provide donations for a local food bank: The amount of hungry people in this country is truly astounding. By teaming-up with an appropriate Giving Tuesday organization, you can really make a difference. Indeed, helping the hungry is as giving as it gets.
6. Organize a toy drive for the holidays: Similarly, there are not a few parents who are unable to give their kids the sort of holiday they would prefer. You can either work with a local charity, or even simply locate a needy family and “adopt” them for the holidays.
7. Get your social on: One of the cool things about Giving Tuesday is that it is a national, nay international, movement. Sharing your participation is not gauche as it helps spread the word. And the Giving Tuesday organization wants to help you do just that. You can download and use their social media toolkit here. Or just remember, #GivingTuesday.
(You can download the entire Giving Tuesday Communications and Participation plan here.)
About Steve Strauss
Steven D. Strauss is one of the world's leading experts on small business and is a lawyer, writer, and speaker. The senior small business columnist for USA Today, his Ask an Expert column is one of the most highly-syndicated business columns in the country. He is the best-selling author of 17 books, including his latest, The Small Business Bible, now out in a completely updated third edition. You can also listen to his weekly podcast, Small Business Success.© Steven D. Strauss.
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