The 2018 Bank of America Women Business Owner Spotlight explores the goals, challenges, and everyday realities of women entrepreneurs across the country. The Spotlight shines a light on optimism for the year ahead, access to capital, and digital transformation.
For women entrepreneurs, confidence in the economy has reached a two-year high, with a larger number of business owners expecting their revenues to increase compared to last year. This reported surge in optimism is coupled with key insights about the digital transformation sweeping across the small business landscape. One key finding is that women are adopting mobile devices for payments and other business functions at higher rates than men.
The Spotlight also examines women’s experiences regarding access to capital. While an overwhelming majority believe access to capital for women business owners has improved over the last decade, a majority still believe that it’s more difficult to secure businesses financing than it is for men.
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