Is your small business active in supporting social causes—or would you like to be? If so, February 27, 2018, offers the perfect opportunity to get started. That’s World NGO Day—an annual, international celebration of non-governmental organizations. Here’s what you need to know about World NGO Day.
What’s an NGO?
Generally, an NGO is a nonprofit organization or charity that focuses on global concerns, such as humanitarian crises, environmental issues, healthcare and social causes. They often empower long-term initiatives, such as conserving the earth’s resources or eradicating communicable diseases. The Red Cross, Greenpeace, the World Wildlife Fund and Oxfam are among some of the best-known NGOs.
The Entrepreneurial Spirit Behind World NGO Day
World NGO Day has entrepreneurial roots. It was established by a young British-Latvian entrepreneur, Mārcis Liors Skadmanis, who came up with the idea in 2009 as a way of helping NGOs achieve greater success. In 2014 the United Nations officially put its stamp of approval on World NGO Day, and the first official celebration took place in Finland.
The theme of World NGO Day is “Celebrate, Commemorate and Collaborate.”
- Celebrate: Honor NGOs and the volunteers who give their time to help NGOs make a difference.
- Commemorate: Acknowledge the hard work NGOs do to create positive change in the world and the inspiring results they achieve.
- Collaborate: Create greater symbiosis between NGOs and the public and private sectors; find new ways for both businesses and public agencies to assist NGOs.
What Can My Business Do?
If you’re already involved in supporting an NGO, or you want to get started, here are some great ways to participate in World NGO Day 2018.
- Educate, then spread the word. Make your customers and the community aware of the mission of your chosen NGO and the need for what it does. You can use social media, email, your website and public relations to spread the news about both the NGO you support and World NGO Day in general.
- Solicit donations. Encourage your customers to donate to your chosen NGO. Make it fun: Give a percentage of your profits on February 27 to the organization to encourage your customers to buy from you, or offer a discount to every customer who gives X amount.
Get involved. Plan and host an event to raise awareness of what your NGO does and how members of the community can participate. You can get templates to help promote your event here
- Donate. Make a donation to the NGO of your choice. You don’t have to donate money—in fact, donating goods or services can be more effective at raising awareness of your cause.
Whatever approach you take, get attention for your activities by using the official hashtags of World NGO Day: #WorldNGODay, #YourNGODay and #NGODay.
Learn more about how Bank of America supports social causes and makes an impact.
Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.
Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.
Bank of America, N.A. engages with Rieva Lesonsky to provide informational materials for your discussion or review purposes only. Rieva Lesonsky is a registered trademark, used pursuant to license. The third parties within articles are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.
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