Studies show that when consumers spend money at a small business, their purchases have a ripple effect that spreads through the local economy. Big box or national chain stores might appear to make a bigger impact, but downtown merchants anchored in the community often provide more benefits overall. From keeping more money in the community to providing competitive deals, local economies thrive when neighborhood businesses are supported.


1: Small Business is Good for Local Economies; Big Business is Not, Researchers Say. Business News Daily, August 4, 2011.


2: The Andersonville Study of Retail Economics, Chicago, Illinois. Civic Economics, February 2005.


3: The Benefits of Locally Owned Businesses. Business Alliance for Local Living Economies.


4: Small Business, Big impact! Small Business Trends, U.S. Small Business Administration.


5: Why “Local”? Seattle Good Business Network.


6: What Info Do Consumers Value Most on Local Business Websites? MarketingProfs, 2/14/14.


7: Consumers Favor Small Businesses Because of Their Customer Focus. eMarketer, 4/21/14.


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