Podcasts are having a moment. About 46 million Americans over the age of 12 listen to at least one podcast a month, according to market research firm Edison Research. And it’s easy to see why they’re especially popular for multi-tasking business owners: A podcast can provide useful, and often entertaining, information that you can listen to wherever you go, whether you’re in the car, on a power walk, or working in your office.
“Podcasts are one of my favorite forms of entertainment, and as an entrepreneur, there is no end to the business advice and motivation you can find,” says Chris Huntley, owner of Huntley Wealth & Insurance Services in San Diego.
Below we’ve culled some favorite business podcasts that are well worth your time. They can give you ideas on how to better run your small business and inspire you to find new ways to grow.
The Tim Ferriss Show: You know him as the Four-Hour Work Week guy, but he has solid information for any small business owner—even those logging way more hours. There’s a reason he’s consistently ranked the No. 1 business podcast on iTunes. “We've been following Tim for a few years now,” says Andrew Ross, owner of Sensory Swim. “He interviews famous people who have achieved massive success, but he really gets down to the nitty-gritty of how they achieved it with actionable ideas for any business owner.”
The School of Greatness with Lewis Howes: Want to hear lessons from successful business moguls like Russell Simmons and Arianna Huffington? Howes’ specialty is getting them to offer pithy insights on starting their businesses and what they learned on their paths. Digital video producer Edward Sturm first tuned in to listen to one of his idols, film producer Casey Neistat, who was a dishwasher before realizing that he liked making movies. “He hustled hard for a long time before getting a show on HBO. The best lesson he shared was that in order to discover what you want to do in life, get a job doing something you don’t want to do.”
American Public Media’s Marketplace: It’s imperative to stay informed on the latest business news, and that’s why Matt McKee of McKee Photography says his go-to podcast for the morning commute is the previous night’s Marketplace. “As a small business owner, I often find myself in conversations with CEOs and other business owners who have a more solid background in financial and economic matters, and podcast host Kai Ryssdal helps me to understand the big picture of our economy in terms I can wrap my brain around.” McKee also mentions segments with other small business owners that can be conversation starters during portrait sessions and networking events.
EntreLeadership: By entrepreneurs, for entrepreneurs, these podcasts provide sound leadership advice for the small business life cycle and key moments of truth, says Tom Cates, CEO of salesEQUITY. “This podcast is a natural fit for any company seeking to build a knowledge base of best practices for B2B relationships, voice of the customer, and more.”
I Love Marketing with Joe Polish and Dean Jackson: Sometimes small business owners don’t love marketing, and that’s when they need some inspiration. “Dean and Joe have both been working professionals so they know firsthand how marketing can make or break a business,” says Laura Wallis, online marketing consultant with Web Navigator Gal. The podcast covers all aspects of marketing, from how-to’s in direct mail and email, tips on lead generation and conversion, and the psychology of marketing.
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