It's not unusual for consumers to think of their pets as members of the family and seek out the best medical care for them. This devotion can give veterinarians an opportunity, provided they work at building a relationship with prospects and patients before, during, and after pets are brought in. Experts say that a deft use of communication and technology tools, defining your practice's brand, and putting out relevant, trustworthy information on issues affecting pet health are essential for acquiring and retaining patients. Read on to learn how you can use these best practices to build your business.
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