Although they perform a vital service in helping to maintain our oral health, a trip to the dentist isn't on any top ten lists for ways to have a good time—and that makes it hard to find new patients. Since dentists receive little or no training in school on how to advertise and promote their practice, some turn to marketing firms that cater to their specialty. But even practices that prefer to handle things in-house can see an uptick in the number of patients in their waiting room by changing the way they run and brand themselves, as these experts explain.
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