A new generation of leaders is learning how to apply business practices to the pursuit of social and environmental missions, according to a new book entitled, Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing Worldhttp://www.amazon.com/Understanding-Social-Entrepreneurship-Relentless-Changing/dp/0415884896by New York University professors Jill Kickul and Thomas Lyons. Business writer Cathie Ericson recently caught up with co-author Lyons to discuss how business and social entrepreneurship skills complement each other, and why social and environmental sustainability can drive economic growth.
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