Seven years after the Great Recession began, two-thirds (64%) of small business owners report their businesses are still in the process of recovering, according to Bank of America’s spring 2015 Small Business Owner Report. The report, based on a semiannual survey of 1,000 small business owners across the country, says that only one in five (21%) small businesses state they have completely recovered from the recession.
However, despite these lingering impacts from the Great Recession, small business owners are still confident about the future growth of their businesses.
“Small business owners are optimistic about the future and are working extremely hard to achieve success,” said Robb Hilson, Small Business executive. “As they have focused on recovery, many business owners have embraced a mindset of self-sacrifice. They are prioritizing their employees and customers above all else and it is often at the expense of their own personal or financial well-being.”
The report also found that small business owners have been working long hours, forgoing raises and delaying their own compensation as they focus on investing in employees, and attracting and rewarding repeat customers.
Investing in employees
When it comes to their employees, small business owners overwhelmingly find the need to reward them and show their appreciation in a variety of ways. Almost all small business owners (94%) surveyed say their companies have employee appreciation programs.
In addition to appreciation programs, small business owners are investing in helping their employees perform better and grow in their careers. “Small business owners are seeking more support through lending than they did a year ago. Citing difficulty in locating qualified candidates, small business owners’ number one priority for using loan capital is training and developing existing staff,” Robb said.
Strengthening customer relationships
Establishing relationships with customers is a primary driver of repeat business, and small business owners are showing their appreciation to their customers in a variety of ways. More than half (57%) of the survey respondents feel they receive repeat business because of the relationships they have developed with their customer base. This sentiment is even stronger among Baby Boomer owners (71%) compared with 47% of Millennials and 53% of Gen Xers.