The right social media influencer can bring much-needed attention to your small business. By introducing your business, product, or service to an influencer’s audience of raving fans, it can boost…(Show moreShow less)
If you own a small business, one of the best ways to honor veterans this National Hire a Veteran Day (July 25) is to hire one. Indeed, while veterans returning to civilian life often have…(Show moreShow less)
Let’s say you want to ask your customers and/or fan base to do something – buy a product, donate to a cause, click a link, whatever. Which of the below do you think would be more effective in getting…(Show moreShow less)
One industry showing no signs of slowing down during Coronavirus is hardly unexpected: Cyber scamming. Scammers have continued to thrive – flourish even – during and as we work to recover from the…(Show moreShow less)
It may be surprising to learn that of the 30 million businesses in the U.S., at least 80% are one-person operations. And, just like those businesses that have employees, solopreneurs also need help…(Show moreShow less)
Defined as marketing “that involves the creation and sharing of online material” to generate interest in a product, content marketing has been around longer than you may recall. Back in 2004,…(Show moreShow less)
As different areas begin to relax stay-at-home orders, there is a lot to consider before fully re-opening your business, both in terms of the customer experience and with regard to employee and…(Show moreShow less)
Shhh. I’m listening in. My graduating senior, Vince, is having one of his last digital quarantine classes. And there’s a big business lesson for you in this. But you have to indulge a dad for a…(Show moreShow less)
Video is the new currency of the web. Surprising? Felix Kjellberg (aka PewDiePie) earns an approximate $15 million. Roman Atwood pegs at $8 million. Smosh (Ian Hecox and Anthony Padilla) pockets $7…(Show moreShow less)
Have you taken an online course over the last few months? How about over the last several years? There are numerous digital courses available, covering every imaginable subject and skill, from…(Show moreShow less)
Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.
Enclose your search phrase in quotes. Search will try to find content with those words in the order you enclosed them. A search for "marketing advice" is going to return content with the phrase "marketing advice".
Search for content that has certain words, but not necessarily all of the words in order. This is the most basic search. Simply enter your search terms. For example: accept credit cards This will search for documents containing the words accept, credit, and cards
Using OR. The OR operator links two terms and finds a matching document if either of the terms exist in a document. To search for documents that contain either "web design" or just "online marketing" use the query: "web design" OR "online marketing"
Using AND. The AND operator says that the search should return content in which all of the search terms are present. To search for documents that contain both "web design" and just "online marketing" use a search like this: "web design" AND "online marketing"
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